RRP: £6.50 for 50g (around 100 tabs)
--What does the promo say?--
"Keep your mouth in mint condition. Cleansing kaolin and a triple whammy of minty goodness ensure this solid toothpaste will freshen up your mouth and make your teeth sparkle."
--Packaging--
These used to come in a cardboard box. Sadly now, though, they come in a plastic bottle. At least this bottle is recyclable - so you can either throw it into the recycling bin at home (unlike a normal toothpaste tube) or take it into a Lush store for recycling (recycle 5 in one shot and you get a free product). It was really this environmental factor that led me to switch from traditional toothpaste. The monochrome label is unisex and minimalist and so should appeal to all. The travel advantage is also obvious: the bottle is much smaller than any toothpaste tube and the tabs clearly don't count towards your liquid allowance when flying.
--Usage--
"For intensely icy airwaves," the website instructs, "simply nibble one between your teeth and start brushing." This really is as simple as it sounds (although I went in with some trepidation).
--Appearance--
This depends on the flavour you choose. Limelight is green with yellow streaked through, Boom! is black, and the two I went for - Dirty and Miles Of Smiles - are white. Not feeling quite brave enough to try the former, the latter two are more like traditional toothpastes in appearance, dissolving quickly in the mouth to create a white foam.
--Scent and taste--
Miles of Smiles is a really very minty concoction whose aftertaste lasts hours. As a result, I tend to use this in the morning, switching to Dirty in the evening, which is mint and neroli flavoured, and slightly milder as a result. It's an unusual combination, but taste-wise really works for me (although I've read reviews by others who disliked it - so it's definitely personal and you should definitely have a sniff in the shop before buying).
--Texture and consistency--
These tabs are based on kaolin (clay) and bicarbonate of soda, leading to a chalky texture. This is fine and doesn't take long to get used to: the tabs are small, so break down quickly upon chewing and with the addition of water, the chalkiness giving way to a smooth, fine foam. However, I have found that the binding elements of kaolin and bicarb do tend to gel with any excess saliva in the mouth overnight, leading to yucky strings of white gel populating in my mouth that I then have to scrape out. Yep. Lovely. BUT other reviews don't suggest that this happens to other people. So I'd recommend trying it first before discounting the possibility.
--Effects on the teeth--
Teeth feel clean after use and the flavourings make breath feel fresh for hours.
--Value for money--
At £6.50 a pop this isn't cheap - especially if it turns out not to be for you. As for myself, I really wanted to like this product as I so loved the concept. However, the mouth residue is not something I can live with long-term, which is such a shame. Once my 2 bottles are finished, I'll be looking for other toothpaste alternatives.
perfect partner
Mouthwash Tabs, £6.50*
*available in 3 flavours: clove & mint, mint, and lemon
Hiver : quoi de neuf dans ma garde-robe ? ❄️
4 days ago