Friday, 9 October 2009

L'Oréal Double Extension Renewal Serum Inside Mascara

RRP: £10.99

--What does the promo say?--
"L'Oréal Paris Double Extension Renewal Serum Inside Mascara combines The Renewal Lash Serum inside a spectacular mascara. The new L'Oréal Paris Double Extension Renewal Serum Inside Mascara is a 2-step mascara that gives a multiplied lash effect and up to 80% longer-looking lashes.

Step 1: A serum enriched base coat with arginine and centella. Lashes feel fortified and nourished.
Step 2: An ultra-lengthening mascara for a lash extension effect. Up to 80% longer-looking lashes.
Spectacular lashes!"

--Packaging--
The packaging is gold and royal blue, with each side being embossed with text in the reverse colour. This is not to be confused with the red version, the Double Extension Beauty Tubes, although you have to sit with the products for a while to work out the true difference between the versions. The original Beauty Tubes contain a sort of primer for the lashes, whose primary purpose is to make the lashes appear longer; however, the new Double Extension variants have a serum, which is not only designed to make the lashes look longer in the short term but is also supposed to make your lashes longer on a long-term scale. The writing on the tube is a little bit cheap-feeling and prone to rubbing off even when the tube is new; I definitely like the use of the two colours either way, though.

--Application--
Apply the serum to your lashes on one eye, and then add the mascara immediately afterwards. Repeat the process with the other eye. I do it this way because if my experiences with Lancôme's equivalent are anything to go by, if the serum is allowed to dry before the mascara is applied then there is a risk of the serum clumping or looking more obvious on the lashes (see below regarding appearance). Otherwise, this is fairly simple stuff.

--Appearance--
The serum is white (sob - maybe one day the mascara companies will work out how to make it clear/transparent), which I suppose does distinguish from all those clear mascaras on the market. You therefore couldn't just put this on and then go out as it actually does make you look albino. However, once the mascara is applied over it, no white is visible at all. The mascara is of a good colour and the two used together deliver real showgirl lashes.

--Texture/consistency--
Arguably better than Lancôme's equivalent - overall application and results are smoother and with better separation and definity.

--Effects on lashes--
Now, this is where L'Oréal loses out to Lancôme. I'm a firm believer that the vibrating technology used for Lancôme's serum really helps to stimulate the lashes' roots for visible long-term growth results. While L'Oréal's version does definitely provide an excellent base and gives extra length and separation to the mascara (so good results on a day-to-day basis), I'm afraid I didn't notice the same degree of results when it came to long-term lash improvement. One of L'Oréal's key ingredients of the serum, arginine, is an amino acid that has been reported to boost growth hormones, but as yet there is no proof. I prefer the sound of the serum's other key ingredient, centella, which has been traditionally used in medicine and is thought to maintain youthfulness and aid healing. I did definitely see an improvement in just a few days of use - maybe just not as significant an improvement as with the Lancôme equivalent.

--Value for money--
Ultimately, despite Lancôme's winning stakes in the lash growth department, I still think I'd plump for this product instead: it is cheaper, has far fewer clumps, and comes in a handy travel format instead of two separate tubes. Following L'Oréal's copy of Givenchy's Phenomen'Eyes in the form of their Telescopic Explosion mascara, this is another successful replication of the higher-end market.

perfect partner
Renewal Lash Serum, £10.99

8 comments:

Faye said...

Thanks for this review, I have been eyeing up this mascara in Boots for a while now but always end up buying one that I know works! After reading this I think I will give it a go! :)

Christianna Garrett-Martin said...

I have just purchased this and it is excellent! They actually do the serum on it's own as well for £10.99. At the moment the mascara and growth combo is reduced at Boots to £7.99. It gives beautifully long lashes and I recommend it 100%.

Bianca said...

Hi Christianna and Faye

Thanks for your comments!

I do also have the separate serum at home, courtesy of the good folks in L'Oréal's PR department. Should have a review up in November with luck :)

Kim said...

Hi. I just bought this one this week and am really pleased. It is on the pricey side for a drugstore mascara. It is 14 € here. My all time favorite mascara is Diorshow Iconic, but this one is a close second now.

I agree with you wanting a base that is clear. I noticed in the store that L'Oreal is selling a tube of the Re-novation serum alone. It was clearish in the tube and assumed that it would also be with the mascara and was disappointed it was white with the mascara.

Anonymous said...

Do either of these products cause the same iris darkening that Latisse causes? I want to keep my green eyes!

Bianca said...

Hi Anon

Nope, I don't think this would cause any darkening of the eyes - can't see how it would!

Perhaps this is something you should contact L'Oréal directly about, though.

Hope this helps!

Bianca

twiggy9997 said...

this stuff works - im using the concentrated serum and the boost with the mascara and after two uses people at work were asking if i had fake lashes on!!! i will keep using this forever.

Leslie Lim said...

Wow. Awesome article. Please do more articles like this in the future. Very informational and knowledgeable. I will expect more from you in the future. For now i will just bookmark your page and surely I'm gonna come back later to read more. Thank you to the writer!


Rica
www.imarksweb.org