Perhaps unsurprisingly, thanks to Covid, comes the alarming news that not only is the winter set to bring a perfect storm in terms of mental health, but just as seriously, nearly half of women in the UK are now less likely to share their breast cancer concerns.
One in five women have deprioritised their breast health; this rises to 1 in 4 for those under the age of 45. GP surgery closures during the pandemic have already made it more difficult to visit a doctor; this is despite the fact that a fifth of under-45s are unlikely to visit, even if they have noticed a change in their breasts.
The Covid-19 pandemic has made two-thirds of women feel less connected and more isolated. But the good news is that the vast majority want to unite in the face of breast cancer.
A step towards this can be taken by saving a date in your diary: on Wednesday 21st October, 2020 at 7pm UK time, The Estée Lauder Companies UK & Ireland are looking to host the largest ever self-check via Zoom with special guests including Global Ambassador Elizabeth Hurley and Dr Zoe Williams. This has been organised in the hope of bringing people together and encouraging everyone to be breast aware.
If you can't make the self-check, you can also support the campaign by buying classic beauty products - purchases of the following products in October result in a donation to help fight breast cancer:
• AVEDA – Hand Relief Moisturising Creme with Cherry Almond Aroma ($5 per purchase)
• BOBBI BROWN – Luxe Matt Lip Color Duo (100% RRP minus VAT)
• DARPHIN – INTRAL Redness Relief Soothing Serum (20% RRP minus VAT)
• ESTÉE LAUDER – Advanced Night Repair Synchronized Multi-Recovery Complex (20% of RRP minus VAT)
• GLAMGLOW – Bubblesheet Oxygenating Deep Cleanse Mask (20% of RRP minus VAT)
• JO MALONE – Peony & Blush Suede 100ml Cologne (£20 per purchase in the UK and €25 per purchase in Ireland)
• LA MER – Crème de la Mer Moisturising Cream 15ml (50% of RRP minus VAT)
• ORIGINS – Blooming Lip Duo (100% of RRP)
Details of how you can support the campaign this year, download our self-check leaflet and access the live self-check are at https://www.elcompanies.co.uk/
