Rimmel Lasting Finish Foundation

RRP: £4.99 for 30ml
no. of shades available: 11

--What does the promo say?--
"Unique ColourHold TM formula: pigments are surrounded by a protective and transfer-resistant film. No tight feeling. No mask effect. But the comfort of a lightweight formula which lets the skin breathe. Untouched beauty all day! Leaves skin soft, supple & hydrated. For a natural and smooth coverage that does not clog pores."

--Packaging--
Small and perfectly formed. It's a tube made from hard plastic with a very sexy curve to the shape. It's light and fits well in the hand, with the tube and lid matching the colour of the foundation itself, although the lid is slightly shinier. The bottle is quite flat, and can be stood on its base as well as being laid down. The writing on the bottle is an unusual maroon/burgundy colour: this really helps the bottle to stand out in a market where most of the writing on tubes and bottles is white, black, or metallic. All the essential information such as product name, brand name and shade are on the front of the tube, with ingredients on the back. Looks good. The lid is also easy to open and close, and makes a satisfying click noise as you do so too. It's a great size for travelling and the secure lid means spillages aren't an issue.

--Application--
Twist open the lid until you hear it click, and then pull off. Squeeze a little of the foundation onto your fingertips, or onto the back of your hand if you're going to use a brush, and apply as normal. Very easy and not at all out of the ordinary.

--Texture/consistency--
On the face it feels perfectly smooth. However, in its initial form I'd say it's too runny for my liking, although not ridiculously so.

--Appearance--
Excellent natural appearance and the shade chosen adapts well to the skintone. The range of shades available is impressive for the price, too. You could probably also skip powder after applying this, and perhaps even concealer on a good day, and yet it doesn't claim to be an all-in-one product. Bonus.

--Longevity--
Really excellent. No faults here.

--Coverage--
Again, really really good, especially if you've applied it with a brush. If you have any really awful spots you may need to retouch, but otherwise it's of a really good standard.

--Value for money--
All this for £5, which I think is fantastic. I'd definitely consider trading in my No7 for it, even if the consistency isn't as I'd want.

perfect partners
Rimmel Stay Matte Pressed Powder
Rimmel Clear Complexion Cover Stick