Jillian Dempsey Lash Pro Mascara for Avon

RRP: £8
no. of shades: 2

--What does the promo say?--
"Maximise the full potenial of every lash with a macro brush at one end, and a micro brush at the other for smaller lashes in the corners and lower lashes."

--Packaging--
It's a good-looking thing, it's got to be said. The contrast between the dark tube and the silver writing is nice and the cursive writing of the Jillian Dempsey logo really helps it to stand out from the rest of the mascara market (as if the fact that it's double-wanded isn't enough! I don't think I've ever seen this feature in a high-street mascara). The wands are clearly marked as to which one is the normal size and which one is the mini size, and it's easy to operate.

--Application--
The middle part of the mascara's three-part outfit holds the two wands. Work out which end you want to use first (maxi or mini) and twist the middle part AWAY from your selected end. Probably best to start with the normal wand and then finish up with the mini wand to keep everything nicely in proportion. Despite its truly minuscule size, the mini wand is easy to use and really does reach into those corners satisfactorily.

--Appearance--
Really excellent as it definitely allows for more definition and finer detail. Clumps are minimal. However, it doesn't really lengthen or curl the lashes very much and so for that I would choose Avon's Daring Curves, which is of a similar price.

--Texture--
Smooth with no clots and really separates the lashes nicely. Not clumpy or runny.

--Longevity--
Almost lasts too long as it is slightly difficult to remove.

--Value for money--
Definitely stands up to its high street competitors, especially when on offer (as it is now, for £5 instead of the usual £8). You should go for this if it's definition you're after, but if you want lengthening or curling, choose another mascara. Does what it says it will do and is a really high quality product at a reasonable price, with the added bonus of a famous name in collaboration with the Avon brand.

perfect partners
Jillian Dempsey for Avon Professional Kohl Eyeliner, £5