No7 Sheer Temptation Lipstick

RRP: £9.50
no. of shades available: 6

--What does the promo say?--
"No7 Sheer Temptation Lipstick provides sheer, glossy, moisturising colour with SPF15. Hypo-allergenic and fragrance-free."

--Packaging--
A sleek, silver, slightly curvy package, with the No7 logo at the top of the lid in black. It's discreet, subtle and chic, and at 3-4 inches tall, a convenient size too.

--Application--
Apply to the lips straight from the stick. You can use a brush if you so desire, but the consistency of the lipstick (see below) means that this is probably unnecessary.

--Texture/consistency--
To me, this lipstick is the Holy Grail of both a lipstick and a gloss in one easy stick. I think that No7's marketing executives have missed a trick there, with there being no mention of this lipstick's unique consistency in its promotional material. It has the colour and intensity of a lipstick, but with the high shine and the smoothness of a gloss, which is just an absolute joy to wear.

--Appearance--
Shiny, but with a depth of colour not usually seen in lipglosses. There is also a very fine shimmer to this product.

--Longevity--
Sadly not great - it is this product's one downfall.

--Value for money--
I would buy this again in an instance for its amazing texture and natural wetness and colour, especially as part of one of No7's deals.