RRP: €20/$26/£13.50
# of shades available: 10
--What does the promo say?--
"This silky soft formula allows for precise, easy application and versatile looks. Use it to subtly define or to intensify your eye look. Glide the smudger over eyeliner for a sexy, smoky result. Available in a subtle palette from pale taupe to soft black."
--Packaging--
Comes in a sleek-looking black cardboard box, with the brand logo embossed onto it in shinier black. Unfortunately the box bends and becomes dirty quite easily, especially if you're carrying it in your handbag. The pencil itself is equally sleek, with the smudge brush at one end and the actual pencil nib at the other end. The lids on both end secure easily and mean you can easily carry it around without the box. My sole criticism would be that the end with the smudge brush is not well indicated on the pencil - it has a small ridge around the top of it, which the pencil end doesn't, but that's all the indication there is and it took me a while to work it out.
--Application--
"For an ultra-glamorous look, extend the eye pencil slightly outside the outer corner of the eyes. Build in other eye lining colors with the eye liner brush and moistened eye shadow."
--Appearance--
The colour of the eyeliner varies its appearance according to which colour eyeshadow it is used with, and whether it is used on top of or underneath the shadow. Clever. Mine, the grey one (#8), is also incredibly versatile in this regard: it can be used equally easily with blue shadow, brown shadow, purple shadow, or silver shadow, while still looking incredibly natural.
--Texture/consistency--
Perhaps a tiny bit too soft, but you could always keep it in the fridge. However, the only time I had a problem with this was when it was brand new and a tiny bit broke off the end - I've had no problems with it since. Works better on the top lashes than on the waterline, perhaps because of this. It is, however, easy to control: you can blend a little or a lot with the brush according to your mood and the liner 'responds' accordingly.
--Longevity--
It doesn't move an inch on the top lashes once applied. On the bottom lashes, it fares no better or worse than other liners.
--Value for money--
While this isn't perfect, I'd still say that you get your money's worth: the pencil is a generous size, it's a dream to apply because of its creamy texture, and when you compare the price to other mediocre high-street brands' eyeliners, you get an astonishingly good deal when you consider that you are buying into one of the world's biggest and most luxurious brands for surprisingly little money.
*available at: Saks, Nordstrom, Harvey Nichols, Galeries Lafayette, Printemps
perfect partner
Giorgio Armani Eye Liner Brush
Giorgio Armani Star Lash
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