It's not that easy being green...However, Avon makes it easier by introducing several new products to bring a little verdure to your face and body this spring and summer. Christian Lacroix has released a new scent for Avon in the US (presumably to come soon to the UK as well), Absynthe (retailing at $32), stating that he draws his inspiration from the colour green, chartreuse in particular: "its rich, mystical color reminds me of the citrine and topaz gemstones found on exotic embroideries". Top off with Avon's True Colour Eyeshadow Single in Celedon and the Glimmersticks Eyeliner in Emerald, and you're good to go.
Stay fresh and matte with Rimmel
The deluge of new summer ranges from cosmetics companies can be a little hard to keep on top of. However, Rimmel's new matte foundation seems set as a worthy contender to Revlon's new tinted moisturiser: lightweight, non-comedogenic and containing salycyclic acid to treat troubled skin, it should help you feel your best without feeling bogged down by your makeup during the summer months.
Equally, to make sure you spend more time having fun on the beach than gazing into a hand mirror, there's also their Kiss and Stay lip gloss, which promises to be food-proof, kiss-proof, and to stay put for 10 hours. 
Revlon signs Jessica Biel as brand ambassador
Following in the footsteps of such luminaries as Halle Berry and Jessica Alba, Jessica Biel (comedy actress) is the latest famous face being used to flog Revlon's wares. Chosen by Revlon executives for the ways in which her young and modern attitude convenes with the brand philosophy, Biel is reportedly delighted to be associated with such an international enterprise.
In other collaboration news, Lost actress Evangeline Lilly and Slumdog Millionaire's Freida Pinto are to join the arsenal of famous faces advertising L'Oreal products.
Ich bin ein ARTDECOfan
German cosmetics brand ARTDECO arrives on British shores this month. With its HQ in Liverpool, there will also be outlets selling the products in London, Suffolk, Salford and Cardiff. The brand offers an impressive range of makeup colours as well as skincare products and spa products, and you can order online at www.garden.co.uk.
Travel-tastic
If you've always wanted to be able to take your prized straighteners and hair dryer on holiday with you, but always struggled to find the extra corner in your suitcase to hold them, you need look no further - Little Rebel has just released one of each appliance at just the size of a biro (and with worldwide voltage they're perfect for jetting across continents). Available from all leading hair salons, the best part is that at just £24.99 a piece they're an absolute snip.
Here comes the sunAnd with the sun means taking care of your skin, and a whole new range of products to help you cope. Adding to Vichy's standing as a high-quality suncare brand, we now also have Hampton Sun, available exclusively at Space NK this summer. Offering impressive treatment for every category of sunbather, products range from a 'serious shimmer' self-tanner to sunscreen and after-sun. From £25.
It's competition time
Envision Beauty, which proudly donates 10% of its profits to charitable organisations such as Project Concern International, is this June teaming up with Sakroots, a textile company which also finds ways to give back to the community, in order to give away a prize of $200-value, comprising an Eco Harmony Drawstring Bag and a Brightening Cleanser. Mmmmmm free stuff. Enter here: http://www.thesak.com/envision_contest.html
Say hello, wave goodbye
With the departure of Stila from UK retail, there is naturally much mourning among the beauty community. However, all is not lost: I am thrilled to announce the arrival of Lola Cosmetics, which, while their products have been available on Powders and Potions for some time, has not exactly been the most accessible US brand to date. Available in Britain from June, the brand is the home of the Refine Eye Mousse Base and Primer, which can easily rival Benefit's and Urban Decay's eye primers any day of the week.
In further news, here's a sneak preview of Guerlain's Autumn/Winter collection:
Are we in a state of lust? Yes, yes we are.
Available from August; prices starting at £17 (assuming prices will be the same as the Paradis Exotique collection, that is).
Keeping it real
In a market that's ever-more concerned with knowing where products come from and how they are made, there's arguably always room for another natural range. This one, amaZene, uses Amazon-rainforest-derived resources, with a holy trinity at the heart of every product: Acai (a fruit with high antioxidant power), Babacu (a palm oil known for its superior emollient properties - I'm feeling a little dubious about the inclusion of this given recent news that it's not as environmentally friendly/renewable as initially thought) and Cupacu (seeds from an Amazon rainforest tree). Beyond this triad, there are six ranges to choose from: Avocado & Andiroba, Cocoa & Copaiba, Coconut & Buriti, Mango & Murumuru, Papaya & Acerola, and Passion & Fruit, all of which should bring a touch of Amazon authenticity to your bathroom. Available for purchase online at www.amazene.co.uk
Plastic is Out, Natural is In
On 26th May, avid fans took to the streets of London, starting at Carnaby Street and finishing at Leicester Square, to support Jergens Naturals in a lively march to highlight the importance of natural beauty. The key communication was this: your body's not synthetic, so why use a moisturiser that is? Ruby Hammer, international makeup artist, has been a keen supporter of the Jergens brand for many years. She enthusiastically led the parade highlighting that Jergens Naturals body care is the modern way to moisturise naturally, offering highly effective moisturisers for 100% beautiful skin through 95% natural ingredients. Ruby said of the day, "I’ve always been a strong supporter of natural products, and it was great to be part of the day. The amount of people that came along to show their support for Jergens Naturals body moisturisers was fantastic to see. It just goes to show that natural beauty really is the way forward."
I look handsome, I look smart, I am a walking work of art...
In a bid to help the Waterkeeper Alliance, which protects the waterways on which all living things depends, Kiehl's have dressed up their Argan Lotion to create the Superbly Restorative limited edition collection with labels designed by Adrian Grenier (actor), Kelly Slater (pro surfer), Erykah Badu (singer), and three students from Parsons Art School. Help charity AND jazz up your bathroom? YES I say to that.
Sources
Fashion Monitor Daily
Tractenberg
http://plurielles.fr
nymag.com
Jergens PR
www.amazene.co.uk
www.spacenk.com
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