L'Oreal EverRiche Nourishing and Flowing Shampoo

RRP: £5.99

--What does the promo say?--
"Hair Expertise EverRiche Nourishing & Flowing Shampoo is a hair care product specifically designed for dry, fine hair. Enriched with Botanical Oils and non-sulphate cleansing surfactants, the range provides a unique sensory experience and leaves dry hair feeling nourished, protected and flowing."

--Packaging--
Mine was a free sample from a magazine, so can't comment on the full monty, but I like the gold and brown colour scheme of this squeezy flip top tube, as it seems unusual, and like it would stand out on the shelf.

--Application--
Massage into wet scalp under the shower and then rinse out. Repeat if desired. Follow with EverRiche Nourishing and Flowing Conditioner. Nothing difficult about this.

--Appearance--
A white, slightly pearlescent lotion that leaves no visible residue in the hair.

--Scent--
Clean and cotton-like with a hint of the botanicals mentioned in the promotional material.

--Texture and consistency--
Smooth and luxurious; slightly runny and not at all sticky. Lathers up well and washes out easily when required.

--Effects on the hair--
Hair feels smoother, softer and more voluminous. You can also get away with not washing your hair on the second day and you will still look just as good.

--Value for money--
Depending on how long the bottle lasts, £5.99 could be construed as being a bit steep. However, it works well on the hair, and if you grab it as part of the introductory offers going on (2 Ever Riche products for £9, for instance), it instantly becomes even better value. Recommended :)

perfect partners
Nourishing and Flowing Conditioner, £5.99
Nourishing Intense Mask, £6.99
Perfect Elixir, £6.99

L'Oréal Double Extension Renewal Serum Inside Mascara

RRP: £10.99

--What does the promo say?--
"L'Oréal Paris Double Extension Renewal Serum Inside Mascara combines The Renewal Lash Serum inside a spectacular mascara. The new L'Oréal Paris Double Extension Renewal Serum Inside Mascara is a 2-step mascara that gives a multiplied lash effect and up to 80% longer-looking lashes.

Step 1: A serum enriched base coat with arginine and centella. Lashes feel fortified and nourished.
Step 2: An ultra-lengthening mascara for a lash extension effect. Up to 80% longer-looking lashes.
Spectacular lashes!"

--Packaging--
The packaging is gold and royal blue, with each side being embossed with text in the reverse colour. This is not to be confused with the red version, the Double Extension Beauty Tubes, although you have to sit with the products for a while to work out the true difference between the versions. The original Beauty Tubes contain a sort of primer for the lashes, whose primary purpose is to make the lashes appear longer; however, the new Double Extension variants have a serum, which is not only designed to make the lashes look longer in the short term but is also supposed to make your lashes longer on a long-term scale. The writing on the tube is a little bit cheap-feeling and prone to rubbing off even when the tube is new; I definitely like the use of the two colours either way, though.

--Application--
Apply the serum to your lashes on one eye, and then add the mascara immediately afterwards. Repeat the process with the other eye. I do it this way because if my experiences with Lancôme's equivalent are anything to go by, if the serum is allowed to dry before the mascara is applied then there is a risk of the serum clumping or looking more obvious on the lashes (see below regarding appearance). Otherwise, this is fairly simple stuff.

--Appearance--
The serum is white (sob - maybe one day the mascara companies will work out how to make it clear/transparent), which I suppose does distinguish from all those clear mascaras on the market. You therefore couldn't just put this on and then go out as it actually does make you look albino. However, once the mascara is applied over it, no white is visible at all. The mascara is of a good colour and the two used together deliver real showgirl lashes.

--Texture/consistency--
Arguably better than Lancôme's equivalent - overall application and results are smoother and with better separation and definity.

--Effects on lashes--
Now, this is where L'Oréal loses out to Lancôme. I'm a firm believer that the vibrating technology used for Lancôme's serum really helps to stimulate the lashes' roots for visible long-term growth results. While L'Oréal's version does definitely provide an excellent base and gives extra length and separation to the mascara (so good results on a day-to-day basis), I'm afraid I didn't notice the same degree of results when it came to long-term lash improvement. One of L'Oréal's key ingredients of the serum, arginine, is an amino acid that has been reported to boost growth hormones, but as yet there is no proof. I prefer the sound of the serum's other key ingredient, centella, which has been traditionally used in medicine and is thought to maintain youthfulness and aid healing. I did definitely see an improvement in just a few days of use - maybe just not as significant an improvement as with the Lancôme equivalent.

--Value for money--
Ultimately, despite Lancôme's winning stakes in the lash growth department, I still think I'd plump for this product instead: it is cheaper, has far fewer clumps, and comes in a handy travel format instead of two separate tubes. Following L'Oréal's copy of Givenchy's Phenomen'Eyes in the form of their Telescopic Explosion mascara, this is another successful replication of the higher-end market.

perfect partner
Renewal Lash Serum, £10.99

L'Oréal Telescopic Explosion

RRP: £8.80
# of shades available: 2 (brown & black)

--What does the promo say?--
"In yet another mascara first, L'Oréal Paris introduces Telescopic Explosion Mascara, the first mascara at mass with a spherical brush and smooth formula to lengthen and separate every little lash. This breakthrough mascara revolutionises the mascara application process, making it possible to apply from every angle to reach every last lash for a completely fanned-out explosive effect. Truly, size does matter: this small brush yields big lashes! Contains paraffin, jojoba oil, palm oil, and vitamin B5 for lash conditioning. Outstanding consumer test results show no clumping, flaking or smudging; ophthalmologically tested, it is sensitive for sensitive eyes and for contact lens wearers."

--Packaging--
Mascara manufacturers have become more daring with their packaging concepts in recent years in order for the tubes to stand out on the shelf: Maybelline's Great Lash was probably the first, but recent others include Rimmel's Sexy Curves and some Barry M and Bourjois mascaras, as well as Maybelline's Define-A-Lash. L'Oréal's Telescopic Explosion continues to buck the trend with its bold red and black ensemble, and the spiky globular brush is pretty snazzy too. However, it's wrong of L'Oréal to claim in their PR that they're the first to do this: Givenchy was the first brand to pioneer this type of brush over a year ago. Nevertheless, I don't blame them for latching onto Givenchy's technology. Having had a good experience with Givenchy's version (Phenomen'Eyes), I was keen from the moment Telescopic Explosion came out to try it and see how it compared. I just hope that the main part of the wand, which is much longer than Givenchy's, is strong enough that the ball part doesn't ever break off in the tube.

--Application--
Application is easier than you might think, but anybody who has experienced Givenchy's version will already be a pro at this. Carefully stroke the balled brush over the lashes, and don't be hesitant to go for tinier lashes at the corners of the eyes. Perhaps don't try this while in motion (e.g. on public transport) unless you're feeling especially confident, though.

--Appearance--
A professional and defined appearance. Perhaps not completely perfect (a few tiny clumps were present on application), but nevertheless much more detailed and far better than many other mascaras in the same price bracket.

--Texture--
Can't argue with this: the texture is smooth and luxurious.

--Longevity--
I took a shower without removing my makeup (and without having needed to retouch my mascara even once throughout the day) and it didn't even smudge. Score.

--Value for money--
This is an excellent, affordable alternative to Givenchy's Phenomen'Eyes, combining quality with innovation (even if it isn't theirs) and with value for money. And with such eye-catching packaging, it's hardly any wonder that it's already flying off the shelves in Europe and the UK.

perfect partners
L'Oréal Paris Color Minerals Eyeshadow, £7.82
L'Oréal Paris Kohl Minerals Eyeliner, £7.82
L'Oréal Paris Colour Appeal Star Secrets Trios Eyeshadow, £7.82

L'Oreal Studio Secrets Smoothing Foundation

RRP: £15.99 (currently on promotion at £11.99)
# of shades available: 8

--What does the promo say?--
"Professional application: The precision brush of L'Oréal Paris Studio Secrets High Definition Smoothing Foundation blends the smooth foundation into the skin, resulting in perfectly even coverage. Tailor-made shades: shades have been adapted to a broad range of skin tones. Soft, supple, almost elastic. The foundation smoothes on easily giving a smooth, even finish. The "soft-focus" effect leaves the skin beautifully smooth, provides luminosity, making the skin look radiant and glowing. The complexion looks truly sublime."

--Packaging--
An honest size (unlike No7's built-in brush foundation) and a travel-friendly size and format too (saves you packing an extra foundation brush). Bottle is simple and sophisticated, bearing L'Oreal logo and product information in black.

--Application--
Pump some foundation into the brush using the button at the other end of the bottle. Blend outwards towards jawline, making sure you also blend into contours carefully for a flawless result.

--Appearance--
The shade I was sent was good for me in summer, but I wouldn't want to use it in winter. This does imply, though, that there would be numerous options for all skin tones. Blends in naturally and provides fairly good coverage (though people with blemishes will need to have some concealer on standby as usual).

--Texture/consistency--
Fluid, smooth and balanced. Perhaps not my favourite from foundations I've used previously, but this will always be a very personal thing for people.

--Longevity--
Stands up easily to its competitors, especially when finished with a pressed powder.

--Value for money--
Honestly? I'd say £15.99 is a tad expensive for something which, for me, lacked the wow factor. At the promotional price it's probably alright, as it provides a sound built-in brush mechanism at a travel-friendly size without being cumbersome. It's also a good touchstone for people who don't know where to start with foundation, as the colour matching at Studio Secrets counters seems fairly reliable. However, for the same price, you can ultimately get a wider range of shades and nicer textures from Max Factor.

perfect partners
L'Oreal Studio Secrets Anti-Shine Mattifying Primer, £9.99
L'Oreal Studio Secrets Lipstick, £8.99

L'Oreal Studio Secrets High Definition Lip Liner

RRP: £5.49
# of shades available: 8

--What does the promo say?--
"For the 1st time L'Oreal Paris has brought you a complete range of coordinated lipsticks and lipliners for a perfect lipcolour every time. The lead in the High Definition Lipliner easily achieves a high definition line. The texture is soft and creamy and is very comfortable to apply as well as being long-lasting."

--Packaging--
Nothing to set the world alight - the pencil is the same colour as the liner itself, bearing silver writing and a secure lid. But then again, I am comparing it to the seriously edgy design of the (much more expensive) Giorgio Armani lip liner...

--Application--
The Boots website instructs as follows: "The secret to a perfect lip contour is to make the lip liner practically invisible. To achieve this blend the line from the outline of the lips towards the middle. The texture of the L'Oréal Paris Studio Secrets High Definition Lipliner is soft and blendable, and makes this application technique easy." No quibbles about that. The natural colour makes this even easier - more of which in a moment.

--Appearance--
Now, I have already spoken (in my review of the Studio Secrets lipstick) on how I didn't feel the colour quite matched my skin tone, and how I felt that L'Oreal would do well to further subdivide the shades to take account of skin tone as well as hair colour. This lip liner being the same colour as the lipstick that would allegedly look great on me, I was perhaps understandably wary. However, I needn't have worried - it makes lips look naturally fuller with the use of the L'Oreal Studio Secrets lip lacquer, and matches perfectly colour wise, as well as looking generally very good and natural on me. Score.

--Texture/consistency--
As promised, it is smooth, creamy and easy to apply.

--Longevity--
About average - won't survive a meal.

--Value for money--
This falls about in the average price range for lip liners, most closely matching Revlon. This price accurately reflects its performance - the only area on which it really falls down is on how long it lasts, but given the many other positive aspects of the product, I'm more than happy to keep reapplying it.

perfect partners
Studio Secrets Lipstick, £8.99
Studio Secrets Ultra-Glossy Lip Lacquer, £7.99

L'Oreal Studio Secrets Lip Stick

RRP: £8.99
# of shades available: 24

--What does the promo say?--
"L'Oréal Paris Studio Secrets Lipstick shades have been created to suit over 30 natural lip shades. L’Oréal Paris’ first range of tailor-made shades, developed according to 4 phenotypes: blonde, light brunette, dark brunette, dark-skin tones. All lipstick shades are classified into 6 colour categories: nude, coral, pink, red, plum and brown. The oils and emollient pastes are well-balanced to create a creamy texture, with stand out colour. L'Oréal Paris Studio Secrets Lipsticks are formulated to suit every type of make-up look; from neutral day time, to evening high glamour. The textures and effects provide either a glossy, satin or matte finish."

--Packaging--
L'Oreal has reverted to squarish packaging, while the current fashion seems to be for rounder lipstick canisters, and squarer lipgloss tubes. The transparent plastic on the middle band is very Thierry Mugler-ish and edgy, and the lid comes off easily when you want it to, while closing securely when you don't.

--Application--
The lipstick's end is cut off flatly rather than being tapered; whether this aids or hinders application depends on your point of view. I personally found application to be hassle-free. Can be worn with L'Oreal's Studio Secrets matching lip liners and lip glosses, or can be worn alone.

--Scent--
While I can't speak for all 24 shades, Pink 220 for blondes smells like candy floss! Always a pleasant surprise when you're used to the usual waxy odour of current market lipsticks.

--Texture/consistency--
Very smooth on initial application, although can become a little drying later.

--Appearance--
Whether Pink 220 just wasn't right for me, or for what I was wearing when I tested it, I just didn't feel that it pushed my buttons. The colour was beyond candy floss - almost a sort of neon pink. Probably would look better on blondes with more tanned skin, which perhaps suggests that L'Oreal should take their personalisation strategy further and match, say, two of the colours available of the 6 per hair colour to skin tone as well (thus subdividing each hair colour category into lipstick colours for pale, tanned, and dark skin). I did like the matte finish, though, and would be prepared to try the nude colours available for blondes.

--Longevity--
Relatively good - I'd say 5 or 6 hours (though as I said, it does become a little drying on the lips as time goes on, even while the colour remains).

--Value for money--
While the concept of this is nice, and L'Oreal have brought their lipsticks properly into the 21st century with this, I would rather go for a lipstick from the brand with a more reliable personalisation strategy (their Made for Me Naturals range, which looks more realistic and is less drying on the lips). They're doing the right thing with this, and allowing consumers to tailor their makeup choices according to hair, skin and eye colour is something that's worked well for them in the past - but with this there are definitely some improvements to be made.

perfect partners
L'Oreal Studio Secrets Ultra-Glossy Lip Lacquer, £7.99
L'Oreal Studio Secrets High Definition Lip Liner, £4.99

L'Oréal Studio Secrets Anti-Redness Primer

RRP: £9.99

--What does the promo say?--
"L'Oréal Paris Studio Secrets Anti-Redness Primer gives a uniform skin tone. All women can harness the power of these primers to create the illusion of a flawless complexion. It’s just a matter of obeying the laws of complementary colours. To neutralise a shade, simply apply its complementary shade. The green tinted primer reduces the appearance of red, giving the skin a more even tone."

--Packaging--
A very slim, travel-friendly pump-action bottle. L'Oréal have kept the packaging simple, both in terms of packaging and in terms of ease of use. The lid is secure and prevents leakage effectively; the bottle is also transparent, allowing you to always know how much primer remains. Professional-looking and lightweight.

--Application--
One is advised to apply L'Oréal Paris Studio Secrets Anti-Redness Primer in little dabs on red patches, and then tap with your fingertips to work it into the skin. No problems with this.

--Scent--
None.

--Texture/consistency--
Quite runny, but not to such an extent that wastage is a problem. Blends into skin more easily than its No7 rival.

--Appearance--
The lotion is a slightly-alarming-if-you're-not-used-to-it pale green, which leaves no residue or tide marks on the face while still calming skin tone and providing a smoother-looking base for makeup. Redness is toned, though not completely faded (but hey - let's not ask the impossible).

--Longevity--
Doesn't slide off, keeps makeup in place, and keeps redness toned down for most of the day. A generally solid performance.

--Value for money--
With the same RRP as No7's equivalent, and putting in as good a performance, it's difficult to tell which will fly off the shelves faster, although the Studio Secrets range has had far more publicity. The consistency is also a winner here, as is the extremely travel-friendly packaging, and its performance augurs well for the rest of the range.

Other available products
L'Oréal Paris Studio Secrets Anti Dull-Skin Primer, £9.99 (available in pink for light skin and purple for dark skin)
L'Oréal Paris Studio Secrets Anti-Shine Mattifying Primer, £9.99
L'Oréal Paris Studio Secrets Smoothing Resurfacing Primer, £11.99

L'Oreal Paris Colour Appeal Trio Pro

RRP: £6.84
# of shades available: 7 (Beige Taupe/Blue Eyes/Doutzen Kroes; Sapphire Crystal/Blue Eyes/Milla Jovovich; Toffee Crystal/Hazel Eyes/Penelope Cruz; Honey Brown/Hazel Eyes/Penelope Cruz; Plum Crystal/Dark Eyes/Eva Longoria; Golden Green/Green Eyes/Aishwarya Rai; Platinum Rose/Grey Eyes/Laetitia Casta)

--What does the promo say?--
"The Color Appeal Star Secrets eye shadow collection has been specially designed to offer women everywhere made-to-measure shades that enhance the colour of their eyes.

Created in collaboration with 10 L'Oréal Paris ambassadors, these signature eye shadow collections are designed to bring out the stars in women everywhere. The ambassadors can be used as a guide to help you choose the best Star Secrets trio to enhance your colouring."

--Packaging--
Black and shiny with cute sparkling stars spangling the lid in gold, along with a transparent window so that you can see the shadows neatly imprinted with 1, 2 and 3, and a gold scrawl of a signature from the celebrity whose colours you have chosen (I went for Laetitia Casta - grey eyes, or platinum rose). Inside are two adorably sculpted sponge applicators that are occasionally a bit fiddly but generally well-shaped for the purpose of application. The only annoying thing is the lack of mirror inside (and in my view there is room for one). Pretty and functional.

--Application--
James Kaliardos, L'Oreal's in-house makeup artist, advises the following:
"Application guide:
1. Start with the darkest shade, colour 1,along the upper and lower lash line (colour 1)
2. Next apply colour 2 across the eye lid, blending it into the outer corner of the eye socket
3. Finally apply colour 3, the lightest shade, under the brow bone and in the inner corner of the eyes as a highlighter. For an even more intense look, start by outlining your eyes with a Contour Khôl eye pencil."
While I'm sure this looks nice, I'm pretty sure the colour holds better if this process is done in reverse (which shouldn't change the look of it and if anything should make it look even more naturally blended).

--Texture/consistency--
Perhaps a little flaky when you drag the brush over, but generally fine - no powder falling into your eyes, the eyeshadow adheres to the eyelids well, and it's easy to remove when you want to do so.

--Appearance--
Mine worked really well not just for my eye colour but also for my general skin tone and hair colour. The shadow provides subtle and yet slightly special colour, with the three given shades working together very harmoniously. The slight shimmer present in the colour means that it isn't too showy for everyday use, but can take you through to evening easily, and would work well for women of all ages.

--Longevity--
One palette certainly lasts ages, and in terms of daily use, it lasts really quite well on the eyelids, with only the barest minimum of creases. Not bad for less than £7.

--Value for money--
As already mentioned, L'Oreal has fulfilled their brief completely on this one, providing wearable colours for all ages and complexions at a reasonable price. Team with one of their Made for Me Naturals lipsticks (equally easy to choose the right one with the personalisation strategy they have going) and you'll be completely set.

perfect partner
Contour Resist Eyeliner, £4.39
Made for Me Naturals Lipstick, £7.82

L'Oreal Re-Nutrition/Vive Pro Hydra Gloss Moisturising Shampoo

RRP: $4.99 for 13oz; €4.60/£3.29 for 250ml

--What does the promo say?--
"Omega-moisture complex infuses deep moisture & shine. Before Using Hydra Gloss Shampoo: Hair may feel very dry or dull from the distressing effects of the weather and over-processing. After Using Hydra Gloss Shampoo: Hair is deeply conditioned with essential nutrients and shines with a high gloss finish. Recommended by the hair experts at L'Oreal, Hydra Gloss with omega-moisture complex containing omega 3 & 6, royal jelly and olive oil, adds advanced moisturizers and essential nutrients to intensely condition hair. Gently cleanses while injecting intensive moisturizers. Deeply penetrates hair for lasting moisturization. Leaves hair soft, shiny and touchable."

--Packaging--
I only tried this on a trial basis, but what I can say is that the packaging is the same as the European one (white and gold, with the royal jelly motif), which I quite like. The package being sold Stateside is the one my boyfriend preferred when asked: it's a simpler, more modern design. Ipoddy. Hmm. Must be a boy thing.

--Usage--
Lather into wet hair, rinse, and repeat as necessary.

--Appearance--
The shampoo itself is very yellow (though not neon, thank God), viscous, and gloopy, but not unpleasant. Equally thankfully, the lather is white and no residue is visible in the hair after use.

--Scent--
Strangely, this smells of coconut, despite there being nothing whatsoever coconutty or coconut-related in the ingredients list. Slightly sweet too. I like the smell, but find it slightly disconcerting that it doesn't smell more of honey, especially given the lack of coconut in this product generally.

--Lather--
Excellent, and not very much of this product is needed to achieve that, though perhaps more than with a more expensive brand. The size of the circle made when you curl your index finger round to meet your thumb on the same hand probably about covers it.

--Washing it out--
Easy as. No problems here.

--How does your hair look and feel afterwards?--
The smoothness is back! And since that's definitely the main aim of this shampoo, it gets a thumbs up from me purely on that basis. Does make it frizzy or flyaway either, and a small bonus is that it really seems to bring out the best of my natural blonde hair colour. These effects are consistent throughout the day: definitely no crazy flyawayness by evening.

--Value for money--
At less than £5, this is really quite ingenious considering the effectiveness of the product. And good news - it's out in the UK!

perfect partners
L'Oreal Re-Nutrition/Vive Pro Hydra Gloss Moisturising Conditioner, prices as above
L'Oreal Re-Nutrition/Vive Pro Hydra Gloss Night Serum, £7.49 for 150ml
L'Oreal Re-Nutrition/Vive Pro Hydra Gloss Day Fluid, £4.99 for 200ml
L'Oreal Re-Nutrition/Vive Pro Hydra Gloss Replenishing Masque, £3.99

*sold under the Elsève range in France.

L'Oreal Colour Juice Sheer Lip Gloss

RRP: $5.50-$7.50 for 15ml
no. of shades available: 20-40 across a range of sites

--What does the promo say?--
"Quench your thirst for glossy lips that burst with a sheer colour and juicy shine with Colour Juice Sheer Juicy Lip Gloss. Just squeeze and apply for fresh, ripe colour and a moisturising shiny finish. Wear alone or use as a topcoat over your favourite lipstick to really juice up your look."

--Packaging--
At first glance this looks just like any other plastic squeezy lip gloss tube. And, let's face it, it probably is. But I actually rather like the rounded lid, it seems somehow unusual. And even though the tube is pretty plain, its transparency shows off this gloss in its full subtle shimmery glory.

--Application--
As usual really, just squeeze a little and apply directly from the applicator to the lips.

--Texture/consistency--
A little sticky when first applied, but give it time and your lips do start to feel more moisturised. The particles of glitter aren't really big either, so you don't really feel them.

--Appearance--
It looks better once it's had time to sink in and move around your lips, so that it doesn't look so slicked-on. It looks really natural but still with a bit of glamour, so it works well for day or night. Very sheer, too - there's no solid flash of colour here.

--Scent--
Smells really fruity and definitely lives up to its name in this respect. Shame it doesn't taste as nice. Fruity and sharp scent without being sickly.

--Longevity--
Pretty good, but you do have to reapply after eating and drinking.

--Value for money--
Excellent - one tube lasts such a long time and there really is a shade for everyone too. They just need to make it less sticky and they'll have themselves a winner.

perfect partner
L'Oreal True Match Powder

L'Oreal Telescopic Mascara

RRP: £8.99
no. of shades available: 4

--What does the promo say?--
"L'Oreal Telescopic is a magnifying and lengthening mascara with a precision mulit-comb for 60% longer lashes - lashes are magnified and separated without clumping.

Precision multi comb:
# Flexible and expert, the Precision Multi-Comb magnifies the lashes at the base as if they were defined by a subtle trace of eyeliner
# The Multi-Comb stretches the ultra-smooth formula right from the base of your lashes to their tips for 60% more length

Result:
# Magnified lashes with spectacular length!"

--Packaging--
A slim, tapered, elegant-looking tube, in a dress of gold and black. The TELESCOPIC logo is really elegant with flicked tails on the capital letters and the whole thing just looks really together and sophisticated. Nice work.

--Application--
Same as usual.

--Appearance--
There is definitely a visible difference in length with this. However, you'll still have to get your eyelash separator out to stop those lashes from clinging together.

--Texture--
Smooth with no clots, which is what makes it actually quite disappointing that the lashes cling together still.

--Longevity--
Really good for something not even marketed as a long-lasting formula.

--Value for money--
While I like this, I don't like it enough to trade it in for my Avon Daring Curves.

L'Oreal Made For Me Naturals Lipstick

RRP: £7.99
no. of shades available: 12

--What does the promo say?--
"Enjoy irresistibly natural looking lip colours with Color Riche Made For Me Naturals, a new range of illuminating nude lipsticks created by James Kaliardos. Offering dazzling definition and complementary shades, you're sure to find one that suits you perfectly."

--Packaging--
A nice gold-coloured lipstick package that doesn't peel off after a while like some gold/silver effects do.

--Application--
As usual - pull off the lid, twist up, and apply the lipstick to your lips either direct from the stick or using a lip brush.

--Appearance--
The appearance of this lipstick sort of falls halfway between shiny and matte, without any shimmer or glitter. The lipstick definitely lives up to its promise of a) looking natural and b) being in keeping with your skin tone and hair colour. They are possibly the nicest lipsticks I've ever worn in that respect.

--Texture--
Very smooth and conditioning.

--Longevity--
Not great - if you've eaten you'll need to apply it again. But then again it never claims to be long-lasting, so I'm happy to make that sacrifice!

--Value for money--
Excellent, given that a good quality lipstick should last months and months. This is also in no way up there with the most expensive lipsticks on the market in terms of price.

--Other comments--
Can I just say, I am LOVING this whole personalisation strategy that L'Oreal has got going on. It not only removes the trial and error element of finding the perfect shade of lipstick, but it also makes the buyer feel that the product has been tailored just for them. The range of shades is excellent and since they've extended the concept to some of their eyeshadows, I'm loving it even more. L'Oreal, you may have just redeemed yourselves.

L'Oreal Touche Magique

RRP: £6.99
no. of shades available: 4

--What does the promo say?--
"Banish dark circles, fine lines and imperfections with new Touche Magique Concealer.
This anti-fatigue and illuminating concealer visibly improves the appearance of fine lines and wrinkles, leaving the delicate skin around the eye area looking radiant and smooth for up to 8 hours. Touche Magique has a soft brush applicator, making precise and controlled application easy."

--Packaging--
In terms of the actual concept, the packaging is pretty similar to its upmarket counterpart, Yves St Laurent's Touche Eclat: a plasticated stick of the same dimensions as a pen, with a brush as the nib. The pen is the same shade as the concealer itself, with dainty gold writing giving the product details, and an opaque lid to cover the nib. The other end of the pen is ridged - you twist the ridge to make concealer appear at the nib. It's a nice-looking thing and doesn't take up too much space in your makeup box.

--Application--
Instead of pressing the end of the pen to release more concealer, you twist. When the product is new, you end up sitting there for a long time, twisting the end of the pen for that first burst of concealer, and seeing as there's no indication of which way you should be twisting, this can be a little confusing (with a button there is no such ambiguity). However, once you get going, it's very easy to control how much concealer comes out of the pen, and easy to apply it directly to the skin. However, I find that with YSL's Touch Eclat and this product, it's easier to blend the concealer into the skin using a separate makeup brush (I find a lip brush has the right sort of bristles for this), as using the nib of the pen itself just pushes the concealer around your face without really blending it in.

--Texture--
The texture of this concealer is very smooth and seems to have a fine enough formula so that it blends in with any foundation and powder, even if they're not L'Oreal products.

--Appearance--
It doesn't sit on the skin's surface like some concealers, blending very nicely. However, while I found a shade that perfectly matched my skin tone, the number of shades available seems very limited and I don't know that the shades available would be adequate for darker skin tones.

--Coverage--
Excellent. Truth be told, it's probably actually better for my purposes than YSL's product, as this one is specifically aimed at covering up blemishes, whereas Touche Eclat is not.

--Longevity--
I've never used it on its own, so the results I've seen may not be fully accurate, as it's bound to react differently to the skin on its own than it does when working in conjunction with powder and foundation. As it is, I thought its longevity is very commendable.

--Value for money--
This product, certainly in terms of covering blemishes, is just as good as YSL's version. It's extremely affordable; one tube lasts a very long time (6 months +), even when wearing makeup most days; and the results are easily worth the money paid and more. I think L'Oreal has just redeemed itself.

L'Oréal True Match Mineral Foundation

RRP: £13.99
Shades available: 5

--What does the promo say?--
"A gentle formula enriched with minerals designed for all skin types. Helps protect the skin against premature ageing from sun exposure. Contains SPF15. Contains mineral pigments for a flawless-looking complexion. Natural and long-lasting result."

--What is it?--
Mineral foundations are made from pure crushed minerals and contain no harsh chemicals, dyes or fillers. This is not only kind to the skin but also has healing properties thanks to the natural presence of zinc oxide – perfect for those who suffer breakouts or have sensitive skin. Some mineral foundations on the market also contain titanium dioxides which provide a natural sunscreen, and light-reflecting mica to minimise the look of fine lines. It can serve as a powder and a foundation in one, though you can use an additional face powder with it if you wish. Other brands are quickly taking up the trend of mineral foundation, such as SheerCover, Bare Minerals, Bare Escentuals, Lily Lolo, Afterglow Cosmetics, Philosophy, Urban Decay, and Sheer Miracle. So L'Oréal, already one of the leading cosmetics brands in the world, clearly decided to take on the challenge.

--Packaging--
The pot, at first glance, seems uncomplicated. Below you have a small pot containing the foundation itself. Above you have a complimentary brush (how nice), encased in a transparent lid. The entire packaging is transparent, with the L'Oréal logo and all other information crammed onto the tiny pot containing the foundation, which made the packaging look a bit 'busy'. I've recently found out that you can't buy refills for this product, meaning that the whole lot has to go in the bin when you're done. Bit of a shame as if you could use the packaging again it would be far better for the environment.

--Application--
I have to say that I was a bit flummoxed by how to work this product and I think I had to read the leaflet two or three times. You can infer two possibilities from this: 1) that L'Oréal is rubbish at explaining their products or 2) that I am stupid. Make of this what you will! Once I'd worked it out, though, it was simple to operate and I got used to it quickly. Once you've removed all the preliminary packaging, you close everything up again, turn the pot upside down gently and then turn it the right way up before pulling off the lid, unscrewing the brush and dipping it in the little sieve-type apparatus that immediately obscures the pot, where some powder should remain. (God, I wish I could draw diagrams on this thing. I think I've just confused myself so I wouldn't blame you if you didn't quite get it!) You then apply the mineral foundation to your face in circular motions. They give you a brush, but it is the cheapest, nastiest, most horrible brush to use, with really rough bristles. Unfortunately, you can't throw it away as it is really the only secure part of the packaging, but I would recommend not using it and investing in a decent one.

--Appearance--
The powder seems very fine and soft - not too grainy or rough. So far, so good.
On the face, it's difficult to apply it so that it doesn't appear patchy. I would say so far that the only way to combat it is to use the tiniest amount at a time, and to start with the cheeks rather than your nose. I've heard reports of people's faces becoming like oil slicks throughout the day when using this, but I can't say I've experienced this problem. This, however, is possibly because I use a face powder on top of it. They say you can use the foundation by itself, but unless you've got perfect skin, I wouldn't recommend it. Once you've built up enough layers for the effect you want, I would say the coverage is not bad. No better than any liquid foundation I've used, but not disastrous, and certainly not wow.

--Texture--
Feels light and fine on the skin.

--Scent--
Virtually odourless.

--Longevity--
I didn't have to reapply this throughout the day, and it didn't slide off my face, but then again, I was wearing extra powder...

--Coverage--
You have to apply several layers to get decent coverage - I would hazard a guess that even if you have perfect skin, one layer is not enough. Even then, I have used better liquid foundations.

--Value for money--
Poor. It's perhaps verging on expensive for a high street foundation as it is, and it has way too many flaws to be worth what you pay. However, it is good that it contains an SPF.

--Other comments--
I was surprised at the sheer averageness of this mineral foundation, particularly considering the high quality of L'Oréal's True Match powder. There aren't enough shades available, the brush is disgusting, and positive effects are minimal. I haven't even noticed any improvement in my skin, as is implied from the ingredients being all natural. However, I haven't been put off trying another mineral foundation - L'Oréal is not a minerals specialist and I'd be more prepared to try a company that is. I've also noticed, interestingly, that this product has been withdrawn from the US and UK sites of L'Oréal Paris, though it is still available on the Boots website and on the L'Oréal France website. Signs of poor sales and poor customer satisfaction perhaps?

"Because we're worth it?" Well, if that's all we're worth, I think I'll leave it.

L'Oreal Paris True Match Powder

RRP: £6.99
Shades available: 5

--Packaging--
A circular plastic container with a silver and clear colour scheme, with two sections - the top one contains the powder, the bottom one contains a mirror and a circular sponge.

--What does the promo say?--
"This ultra-soft, light-textured powder perfectly matches the colour and texture of your skin for a flawless finish. The micro-fine formula lets you apply a translucent layer or build up more intense coverage to even your skin tone and cover imperfections flawlessly. It blends in so perfectly it is almost as if you are wearing no makeup."

--Application--
Pretty easy - just click open the bottom section of the container, take out the sponge, and then click open the top section. Swirl the sponge over the pressed powder and apply to your face, keeping the bottom section open so that you can use the mirror. Nothing complicated about that.

--Texture--
Smooth and fine without being brittle.

--Scent--
No noticeable scent.

--Appearance--
On the face, the powder doesn't sit on the skin and blends in well with your skin tone and any other makeup you may be wearing.

--How does it feel on the skin?--
Light and soft.

--Coverage--
Excellent, though I wouldn't use it alone - I'd always use it over concealer and foundation, but that perhaps says more about my skin than about the product itself.

--Longevity--
The powder doesn't need reapplication throughout the day and stays in place once applied.

--Removal--
Easy to remove.

--Does it do what it says it's going to?--
Amazingly, yes. I always doubt these products that promise a 'flawless finish', but this one does a pretty damn good job.

--Value for money--
Excellent, considering that the powder doesn't need applying throughout the day, meaning one container lasts a long time even if you wear makeup every day. The price is right too :)