Elemental Beauty Mineral Lasting Eyeshadow

RRP: £4.99
# of shades available: 40

--What does the promo say?--
"Our Mineral Eyeshadows come in a range of 40 pretty, wearable colours that are crease free loose powder minerals and last all day long. Each eyeshadow can also be used as an eyeliner, simply put a bit of powder into the lid and mix with a damp eyeliner brush into a paste and apply."

--Packaging--
Visibly part of the Elemental Beauty range, using the same packaging as all of the other products. As such, it has the same advantages and suffers the same pitfalls (see my other Elemental Beauty posts for more information).

--Application--
Carefully load an eyeshadow brush with a very small amount of the eye dust and sweep over your eyelids, starting at the crease/in the middle of the eyelid and working down to your lashes as the amount of powder in the brush is lessened (thus preventing you from getting eye dust in your eyes, hopefully). This stage of application, where there is less powder in the brush, is also helpful for when you want to apply just a little shadow to the brow bone.

--Appearance--
The shade I was sent, Silver Lining, is great for blue-grey eyes like mine, but ultimately should suit most eye colours and general complexions. A shimmery silver-grey that's subtle enough for work but could be built up for a more dramatic look.

--Texture/consistency--
No irritation was experienced around the eye area during the use of this shadow. The eye dust is of a very fine consistency and the shimmer particles are of a good size too.

--Longevity--
Really excellent; arguably a market leader in this category. These shadows are real winners - you won't need to reapply all day.

--Value for money--
The durability of this product once applied is arguably down to the format of the shadow: other eye dusts such as the ones by Stargazer and MAC also perform flawlessly. However, neither of the above mentioned brands are mineral brands, and MAC is considerably more expensive than both Stargazer and Elemental Beauty. Elemental Beauty also trumps its other mineral competitors, with its prices coming in more modestly than the mineral market leaders. In short: choose this and win.