Johnson's Baby Oil

RRP: from £1.30/100ml

--What does the promo say?--

"Locks in moisture for baby soft skin. It's a silky soft moisturizer for silky soft skin. JOHNSON'S^® Baby Oil locks in up to ten times more moisture on wet skin than an ordinary lotion can on dry skin, leaving your baby's skin soft and smooth. This gentle oil is also easy to spread, so it's ideal for baby massage.

For baby:

• Moisturizes baby's delicate skin and helps protect from dryness
• Pure mineral oil forms a silky barrier to help prevent excess moisture loss
• Great for baby massage and parent-baby bonding
• Clinically proven mild and gentle formula
• Dermatologist and allergy-tested
• Great for your skin, too!

For you:

• Locks in up to ten times more moisture on wet skin than an ordinary lotion can on dry skin
• Use to soothe and relieve dry, rough patches
• Leaves skin glowing and baby soft
• Clinically proven mild."

--Packaging--

 The clear bottle combined with pink and blue colourings makes it easy to see how much is left and gives as unisex an approach as is possible (although a gender-neutral colour, such as yellow or white, would be even better). However, Johnson's run into problems when trying to promote this product as a product for adults due to the safety cap (tricky to get off when you're supposed to be applying it to wet skin right after a shower or bath!). In this case, a pump-action lid would be better.

 

--Usage instructions--

Johnson's advise massaging the oil all over the body for baby soft skin - ideally into wet skin for even greater amounts of moisture to be locked in. This is not problematic aside from the packaging issue mentioned above.

--Appearance--

A clear, quite runny oil which leaves no visible residue on the skin.

--Scent--

A powdery scent which is not unpleasant. The problem is that Johnson's Baby Oil is so ubiquitous that the scent is almost universally associated with babies! If the company is trying to target the product at women, they should perhaps consider adding a line of the same products with different scents - for example, a fresher or woodier scent - or indeed even a totally scentless range. However, saying this, the initial scent certainly doesn't linger, so wouldn't interfere with any perfume you may be wearing.

--Texture and consistency--

As mentioned, this oil is quite fluid, and sinks quite easily into the skin. It's not at all greasy, and its fast-acting mechanism means it's good for working women on the go.

--Effects on the skin--

Definitely locks in moisture for longer, with silker skin being noticed for days after just one application. Also makes a noticeable difference to distinctly dry or flaky skin, especially after sun exposure, and is as good for younger skin as it is for more mature skin. Truly a product for the whole family!

--Value for money--

A little of this product goes a long way, making it excellent value. However, a different dispensing mechanism would not only make it easier to use but also make it even better value, as it would reduce any wastage that may occur. The product also works well, completing the Holy Trinity of price, quality, and longevity. We'd even go as far as to say that if you used it on a regular basis (not even necessarily every day) you'd probably never get dry skin, ever. A great product to incorporate into every woman's bodycare routine.

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