Dove Maximum Protection Anti-Perspirant Deodorant Cream

RRP: £5.10

available in 3 varieties: Original Clean, Cucumber and Green Tea, and Lemon and Verbena

--What does the promo say?--

"Dove Maximum Protection Anti-Perspirant Deodorant Cream Original gives you the maximum protection ever from Dove.  The strength you need combined with the beauty and care you expect from Dove:

• Provides scientifically proven protection against wetness
• Delivers all-day freshness through odour-fighting technology
• Cares for your skin with Dove 1/4 moisturising cream
• Features a significant fragrance to leave you feeling clean, fresh and beautiful.

The ultimate combination of protection and beauty for women seeking maximum wetness protection, whilst caring for thier underarm skin."

--Packaging--

For the original version (which I was sent by Dove along with the Cucumber and Green Tea version) the box is blue and white, with a couple of silver details (the drop around the "1/4" in "1/4 moisturising cream", as well as the Dove logo itself) and a blue and white band across the box which also gives the impression of sparkles. The dispenser itself is also mainly white with a few blue details. The opaque white plastic lid pulls off easily but closes securely and the click-wheel mechanism is easy to use.

--Application--

Dove suggests applying this to underarms before going to bed so that the technology used in the deodorant cream can be activated during the night, although it can also be applied in the morning, of course. Both methods work fine, with the recommended 2 clicks of the wheel being sufficient for each underarm.

--Appearance--

The white cream leaves no visible residue on skin or clothes. Result.

--Scent--

Original Clean delivers exactly that: a unisex scent that smells of freshly-washed laundry.

--Texture and consistency--

Creamy and absorbs easily. The days of sticky roll-ons and powdery sprays are gone!

--Efficacy--

Works extremely well across the 48 hours stated (discovered when I forgot to apply deodorant one morning because I was too excited about going to Disneyland. Erm...yay?) and all in the heatwave-style temperatures we're experiencing at the moment, as well as in the throes of copious sightseeing. Yay :)

--Value for money--

Once you hit the £5+ mark you really need to work hard to convince people to purchase your deodorant (my usual choice, Mitchum, is only just over half this and is frequently on special offer too). There's no question that Dove's deodorant works very well and that its price point is in line with other deodorants conforming to similar standards and values. However, I do admit to feeling a little flummoxed: this product is basically exactly the same as Sure's Maximum Protection deodorant, which I also tested recently. The design of the dispenser is the same, the boxes are extremely similar, the product itself seems to be made to a similar (if not identical) formula, and even the wording on the boxes has basically been copied and pasted between the two products. This is perhaps unsurprising, since both products are made by Unilever, but I do wonder why Unilever has not tried a little harder to differentiate between the two products. Are the general public really this stupid? I'd like to hope not. In this case, then, I'd recommend you buy Dove's - but only really because it's 20p cheaper than its Sure counterpart. Both are equally effective, and your money goes to the same guys anyway.