Ultradex Low Abrasion Toothpaste

RRP: £6.10/75ml

--What does the promo say?--

"Clinically proven formula that delivers exceptional oral care, whitening and fresh breath confidence. The intelligent iQ+ ActiveOxi Technology™ within UltraDEX works with your natural oral pH level to release the appropriate amount of active ingredient to meet the individual needs of your mouth.

• Clinically proven to whiten teeth within 14 days by gently oxidising organic stains to reveal the true brightness of your teeth

• Clinically proven to prevent bad breath by eliminating, not simply masking, odour-causing Volatile Sulphur Compounds (VSC)

• Anti-bacterial action. Kills bacteria that, without the correct preventative measures, can cause gum problems, tooth decay & plaque. Bacteria cannot become resistant to UltraDEX and regrowth is inhibited.

• 100% free from harsh abrasives with a low Relative Dental Abrasivity* (RDA) of only 53

• 100% free from Sodium Lauryl Sulphate (SLS) and non-foaming to enable longer brushing time. [...]

• Clean, fresh mint taste."

--Packaging--

 The white and blue theme is not uncommon in the toothpaste market, so unfortunately nothing here will be making this tube stand out on the shelf. The squeezy screw-top tube operates in the same way as any other.

--Usage--

Pop a pea-sized amount onto a toothbrush and clean your teeth as normal. Nothing tricky here.

--Appearance--

Again, all very ordinary; white with no visible grains or streaks.

--Scent and taste--

Very minty - nothing weird here as with some toothpastes for sensitive teeth.

--Texture and consistency--

There's not as much foam as you'd ordinarily be used to, but now I find that normal toothpastes create too much lather by comparison, so it's clearly just a matter of habit.

--Effects on the teeth--

Teeth are left feeling squeaky clean and stains are gradually buffed away, improving tooth appearance noticeably - although perhaps not within 14 days.

--Value for money--

There are clearly positive results and one tube lasts ages. To pay over £6 for a tube of toothpaste therefore still seems extortionate in some respects - this is three times what most households usually pay. However, it's less than the cost of a scale and polish at the dentist, and less too than some specialist whitening toothpaste brands, such as Blanx. I would consider replenishing stocks once my free PR sample runs out, but perhaps just for use as a once-a-week treatment rather than for everyday use, as the price is prohibitive otherwise.

perfect partners

Anti-Bacterial Coated Interdental Tape, £3.49/25m

Wire Free Interdental Brushes, £5.49/30

Daily Oral Rinse, £8.15/500ml