--What does the promo say?--
"Alcohol free rinse, safe for daily use. The iQ+ ActiveOxi Technology® is clinically proven to: instantly eliminate odour-causing compounds (VSC) and deliver 12 hours' fresh breath; whiten teeth within 14 days by gently lifting organic stains to reveal their true brightness (excellent for use as part of a whitening maintenance programme); and be highly effective against bacteria that can cause tooth decay, gum problems and plaque. Contains fluoride (230ppm) to help strengthen teeth. Free from colouring and available either preflavoured with mint or as original unflavoured (comes with a separate mint sachet to suit personal taste)."
Has a stylish appearance and the screw-top cap closes securely. Overall a practical and not too cumbersome part of your dental care arsenal. We were sent the 250ml version for free by Ultradex's PR, and this size is convenient for travelling (although a 100ml size, to comply with airlines' hand baggage requirements, would be even better).
Easy to use - just slosh around in your mouth for 15-30 seconds after cleaning your teeth, before spitting it out.
A slightly foamy, clear-coloured liquid that leaves no visible residue on the teeth.
--Scent and taste--
Has a neutral scent and taste that is not too strong, giving a refreshing light mint flavour. However, you still couldn't say it has a natural mint taste exactly.
A watery consistency that foams a little in the mouth. However, towards the end of the bottle, the texture of the mouthwash got thicker and grittier, which made it less pleasant to use and would indicate that you need to shake the bottle before each use.
--Effects on the mouth--
Freshens breath as promised, putting the 12-hour claim to the test favourably. There have also been no tooth or gum problems while using the product. Whitening effects, however, were not noticeable.
--Value for money--
While this product works well, other brands are preferable due to a greater consistency of texture. At around £5 for 250ml and around £8 for 500ml, this mouthwash is also marginally more expensive than other commercial brands, so you would really need to like it in order to purchase it regularly over others.
Low Abrasion Toothpaste, £6.10 for 75ml
Wire-Free Interdental Brushes, £4.99 for 30
Fresh Breath Oral Spray, £3.05 for 9ml