--What does the promo say?--
"Studio-tested. Life-proven. A shadow primer that locks on more vibrant colour for a full 24 hours. No fading, creasing or smudging! Sweat and humidity resistant. Apply a thin layer to bare lids. Wait 30 seconds, then apply shadow."
The silver and black packaging is sleek, and would stand out among the frequently flesh-coloured primer packages from other brands that you might see on the shelf. The squeezy tube is a convenient size and the screw-top lid is secure. The only area for improvement might be the nozzle, which could be more tapered.
Once you have applied your face primer to clean, dry skin, squeeze out a pea-sized amount of eye primer: this will be enough to cover both eyelids and the under-eye area on both sides of the face (there is a separate under-eye primer available too, but I've never found this to be necessary. Multi-use products for the win!). Blend in until invisible.
Very pale flesh-coloured cream-gel hybrid that blends in invisibly - so don't worry that this single shade available will not match your skin tone, as it has a transparent finish.
--Texture and consistency--
Completely smooth without being runny or waxy, and blends brilliantly. Has the velvetiness of a cream and the lightness of a gel, so the eye area definitely doesn't feel weighed down.
--Effects on the skin--
Eyeshadow stays put without creasing or fading. Definitely stands up to the 24-hour claim and looks great in photos and videos.
--Value for money--
While the outlay may seem initially like a lot, this primer puts in an excellent performance and is one of the best I've ever tried. A little also goes a long way, so one tube lasts a long time. A great addition to any makeup bag!
Photo Op Eye Shadow Trio, £23
Full Exposure Mascara, £19.50
Photo Filter Powder Foundation, £29
Photo Finish Primer Oil, £28
Photo Finish Primer Water, £28