LQ Liquid Health Skin Hair and Nails

RRP: £29.99 for 10 x 50ml

--What does the promo say?--
"LQ Skin, Hair & Nails is a scientifically formulated daily liquid supplement and is part of the LQ Liquid Health Supplement range. Each daily bottle contains multiple key active ingredients and includes marine collagen (7000mg), hyaluronic acid, resveratrol, silicon, glucosamine, selenium and vitamins. Collagen is the most abundant, naturally occurring protein in the body and each bottle contains 7000mg of high bioavailability Peptan™ marine collagen. High grade resveratrol is extracted from red grapes.

In addition to the multiple key active ingredients LQ Skin, Hair & Nails contains:

- Vitamin C which contributes to normal collagen formation for the normal function of the skin. It also contributes to the protection of cells from oxidative stress
- Selenium which contributes to the maintenance of normal skin and hair
- Biotin (vitamin B7) which contributes to the maintenance of normal skin and hair
- Vitamin E which contributes to the protection of cells from oxidative stress."

--Packaging--

The magenta labels are bright and vibrant and the plastic bottles themselves are practical for travel thanks to their small size and secure screw caps. They are also recyclable, so a win-win situation all round.

--Usage instructions--

Drink one 50ml bottle per day. This can be mixed with water (fizzy or still) if you choose.

--Appearance--

An opaque orange colour reminiscent of the passion fruit it contains. When diluted it turns slightly yellower. No visible residue is left on teeth, lips, tongue or drinking glasses.

--Taste--

A very sweet, rich taste. Luckily, despite this, it's only 31 calories a bottle, so even those on calorie-controlled diets can easily take advantage. This does, however, need to be clearly labelled on the packaging so that dieters are not deterred.

--Texture and consistency--

Slightly cough-syrupy, but mixing this with fizzy water makes it a more palatable supplement to consume. It's also very smooth, not at all bitty, so in this sense it's no struggle to drink either.

--Effects on the body--

As this is supposed to maintain normal skin, hair and nails, the product embodies the same irony as with anti-ageing products: if it works, then nothing should happen! However, nails appear to be strengthened and skin seems clearer. Longer-term use is possibly necessary for effects on the hair to be perceived.

--Value for money--

At £29.99 for 10 shots, and with a minimum of one month's use apparently required for results to be visible, you're talking about a cost of nearly £90 for one month's supply, which is a luxury for most people. Even if you take advantage of deals such as Boots' current offer of 3-for-2 on the product, that is still a monthly cost of £60, which for many is difficult to justify. People would need to see real tangible results after a month to continue investment in the product. If LQ can find a way to bring the price down, more people would potentially be persuaded to buy. This could potentially be done by reducing packaging costs (e.g. sachets containing dissolvable powders, instead of ready-mixed bottles, which also are heavier and cost more to ship than sachets). In short, the product has potential, but still requires improvement in order to boost sales.

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