by Sarah Cross
RRP: €59/£42.60 for 50ml
--What does the promo say?—
“Crème de la Reine” (The Queen’s cream) contains 40 rare, precious and natural anti-ageing ingredients plus hyaluronic acid, collagen and elastin. It contains no silicones. An exceptional face cream, it envelops your skin in a gentle protective veil, leaving a satiny and comfortable finish. Skin is left visibly younger, plumped up and revitalised. Firmness and elasticity are restored, wrinkles are smoothed and the complexion becomes radiant and uniform.
The MAHARANI cream is inspired by the legend of Amrita. The Amrita is the nectar of immortality of the Hindu gods and goddesses. It is said that only the MAHARANIS, queens and wives of the maharajas, held the recipe and poured a few drops into their skin care to preserve their youth. Recommended for mature skin."
--Ingredients--
“Developed in France in partnership with a laboratory in India on the plateaux of the Himalayas, TAAJ beauty products are made from Himalayan spring water and extracts of plants and essential oils whose properties are beneficial to the body.
Himalayan spring water is the company’s star active ingredient. It is particularly pure; its pH of 7.3 respects sensitive skin whilst contributing to enhancing the active ingredients it contains. Its calcium concentration helps to regulate the body’s own pH. Rich in Silicium oxide, a molecule that consolidates the structure of Hyaluronic Acid, Himalayan Spring Water helps to combat ageing skin. The emulsion formed from this spring water and the associated oils is therefore more than a simple excipient and is the solid base for all our skincare products.”
--Company Philosophy—
TAAJ is the first modern French range of beauty products to be inspired by the philosophy of AYURVEDA. It has adapted ancestral principles to the highest standard for international cosmetics. Through its refined galenics and exquisite fragrances, TAAJ offers high quality and effective beauty products to women all over the world.
The website has much information on the ayurvedic philosophy and you can fill in a questionnaire to ascertain your own ayurvedic ‘profile’ to determine your ‘dosha’ (biological humors and psycho-physiological energies described in the Ayurveda) with associated beauty products, lifestyle and food recommendations.
80% of TAAJ products are also certified VEGAN by the Global Vegetarian Certification Services. The rest of the products contain beeswax or honey derivatives, which remain close to the principle of veganism because the beeswax used does not come from ‘domestic’ hives but from wild bee colonies in India.
--Packaging--
TAAJ
products are generally in white or transparent boxes/containers with
the distinctive TAAJ logo in gold lettering. However, the precious
Maharani face cream stands out from the crowd in that it comes in a
rich, royal blue box with gold lettering.
I love the fact that the cardboard box contains all the instructions and details of the ingredients printed on the inside, rather than additional folded paper inside the box - representing a saving on packaging. There is also a special card with the legend of ‘Amrita’ printed on it and small colour pictures of all the different ingredients. In a quality product, it was nice to see that so much attention had been paid to the detail of the special ingredients.
The cream itself is in a cylindrical royal blue pump-action dispenser with gold lettering and has a gold top encased in a clear cap.
Whilst I find this container beautiful, there are two disadvantages. One is that you cannot tell how much you have used; the only way is through the diminishing weight of the container in your hands. (Why don’t the manufacturers leave a thin line section of this type of pump clear at the back so that you can see when you are reaching the bottom?) Secondly, because the tube is hard, you cannot cut it in half, as I do with so many of my beauty products, to scrape out whatever remains of the cream inside once the pump is no longer working. I have often found that I can use products for up to two weeks after the pump no longer works if I can cut the tube open, so I find myself gazing wistfully at this dispenser when I re-cycle it, wondering just how much of that precious cream is still lurking inside.
Only a minor disadvantage, though, as I feel the product benefits from being hermetically sealed in this way.
--Application--
Apply morning and/or evening to freshly cleansed face and neck.
--Appearance--
An opaque white cream that comes out in a small squiggle on your fingertip. The amount dispensed with one pump action is just right for one side of your face and neck. So, two small pumps and you are done!
--Scent—
Hardly surprising, with all these amazing ayurvedic ingredients, that this cream smells totally DIVINE. Aromatherapy in a pot. I would wear this as a perfume.
--Texture
and consistency--
Relatively thick and creamy but fluid enough to spread easily over your face. A little goes a long way.
--Effects
on the skin—
Blends in easily and leaves the skin silky smooth. Attenuates fine lines. My dry skin loves it.
--Value
for money--
Compared to some face creams on the market this is at the top of the range but is, I feel, well worth the money for the quality of the product and the research and care that has gone into producing it. I started using my first tube just after Christmas and I am still using it, morning and night, at the beginning of May.
--perfect partners--
HUILE DELHICIEUSE 100ml 22.40€
EAU MICELLAIRE 500ml 13.20€
EAU MICELLAIRE PEAUX SENSIBLES 500ml 14.50€
LE REGARD DE REINE eye and lip contour cream 44.90€
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