Avon Color Trend Kajal Stick

RRP: £2.50
no. of shades available : 4

--What does the promo say?--
"Lines and defines without tugging or pulling. Won't smudge or budge!"

--Packaging--
Silver pencil, decorated with pink and white hearts. The product logo and all information is written on the pencil in small white writing. The protective lid is clear and while the design is distinctively girly to reflect the target audience of the Color Trend range (say age 12-16), it doesn't put us older girls off.

--Application--
Use as either a top liner (following the line of your top lashes) or as a bottom liner (on the waterline).

--Appearance--
Apart from the silver liner, which is obviously a bit sparklier, the other available colours are generally quite matte and can be worn for everyday. Consequently I'd say only the silver one can be worn on its own, whereas the others look better worn with eyeshadow (and thus as part of an overall look rather than as a stand-alone product).

--Texture/consistency--
Soft (in that it doesn't pull at or dig into your eyes during application) but not too hard, meaning that a good clear line is created whether on the eyelid or on the waterline. It does tend to smudge up from the bottom waterline onto the top one immediately after application because of the consistency, but I don't consider this a bad thing as it adds extra depth.

--Longevity--
Frankly it's the best eyeliner I've ever owned. It lasts ALL day without even a hint of a smudge, even on the waterline. Reapplication simply isn't needed.

--Value for money--
Excellent in all respects. The colours are strong, the consistency is perfect, the price is right, it lasts all day and the pencil itself is huge at 17cm long (not including the lid). It's also easy to remove when you want to do so. The only possible disadvantage is that it's not available in a wider range of colours to cover nights out as well as daytime looks. If you can look over this small hiccup, I urge you all to go and add this to your makeup bag posthaste.

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