Monday, 11 July 2011

Liz Earle Botanical Shine Shampoo and Conditioner

RRP: £7.65 for 200ml

--What does the promo say?--
"With West African shea butter, natural source vitamin E, shine-boosting apple and orange extracts plus naturally derived cleansers, our shampoo gently cleans without stripping to leave hair soft, shiny and smooth. Contains no sodium lauryl/laureth sulphate. Naturally active ingredients include natural vitamin E, west african shea butter to moisturise plus apple and orange extracts boost shine. Specially formulated with meadowfoam and yangu oils, blue seakale and shine-boosting apple and orange extracts, our creamy, colour safe conditioner leaves normal hair glossy, hydrated and in perfect condition, ready to style. Naturally active ingredients include meadow foam oil to help condition, Kenyan yangu oil to smooth and soften plus apple and orange extracts to boost shine."

The blue and white is perhaps a little too conventional in terms of the shampoo and conditioner market in general, but fits in well with the rest of the Liz Earle range. Even though the fact that they contain apple and orange extracts means that they probably could have gone for a pale green or orange colour scheme, I can appreciate that they didn't want things to look too wacky. The plastic tubes are shiny and the flip-top lid is secure; the grass-decoration banner is also successful in conjuring up the desired natural image and hinting at the product ingredients.

"Wet hair thoroughly, massage into a rich lather from root to tip – a little shampoo goes a long way," says the Liz Earle website. It continues: "If needed, add water for more lather. Rinse and repeat if required. Massage [the conditioner] into clean, wet hair after using Botanical Shine Shampoo. Apply to mid lengths and ends. Rinse thoroughly." Nothing tricky about any of that.

The shampoo is a runny, but not too runny, opaque off-white lotion that creates a fine white lather when mixed with water. The conditioner, however, is a stiff white lotion. Neither leaves any visible residue on the hair after rinsing.

If you sniff hard then you can smell the fruit extracts; however, it is not immediately obvious. Overall a fresh and clean scent suitable for both sexes.

--Texture and consistency--
The shampoo, as mentioned, is a runny lotion, while the conditioner is more like a stiff cream; both, though, are easy to spread and work through the hair. A smoothing and luxurious experience on both counts. I am also always amazed by how Liz Earle manages to create such a fine yet rich foam in the company's products without the use of traditional industry foamer SLS.

--Effects on the hair--
Makes hair smoother, cleaner, less frizzy, less tangled, and more manageable. However, as someone with hair that is quite quick to get greasy (although, simultaneously and frustratingly, when it has just been washed it is usually too dry!), I would be interested to try one of their other conditioners: there exists one for dry or damaged hair, as well as one for fine or oily hair.

--Value for money--
Gives a good salon effect with natural ingredients, so I'd say this is quite a good buy. Even though some may balk at the price, it is in the same bracket as the chemical-laden L'Oreal and Tigi, so at the end of the day, I suppose it depends on your priorities.

Botanical Shine Shampoo - for all hair types
Three types of conditioner available: for normal hair, for dry & damaged hair, and for fine & oily hair
All £7.65 for 200ml

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