Monday, 14 May 2012

La vie en rose: introducing Melvita's new range

I always love meeting new bloggers and seeing new products. So whenever a press event comes up that I'm able to attend (which invariably involves combining these with two of my other loves: free stuff, and free food), I'm delighted to get stuck in, and this was certainly the case with French organic beauty brand Melvita's launch of its new line of rose products, which took place in Paris on the evening of May 3rd, 2012. 

I'd never tested Melvita's products, but my aunt is a big fan, and she's also very knowledgeable, living in the vicinity of  Melvita's headquarters in the south of France and having attended a few of their events from time to time as well. To get the chance to try out the products for myself, then, and to get to know the brand better, was an important thing. And Melvita definitely give a very good first impression: they surely know how to entertain their guests, welcoming them in style at an exclusive cake shop in Paris' luxurious 16th arrondissement, La Pâtisserie des Rêves.

The brand had really gone the whole nine yards with this event. Not only were full-size samples of the products available to take home, but a professional florist had been hired to help us make our own flower arrangements of five roses, a photographer was on hand to take pictures of us (not-so-)artfully chucking rose petals in the air, and the patisserie had taken the theme completely to heart by serving us rose shortbread and rose nougat, as well as chewy sweets tasting of rose and lemon that seemed scarily addictive. En plus, this was all washed down with rose water and rose lemonade.
But what of the products themselves? After we'd been filled with delicious cake, it was time to take off the rose-tinted glasses and critically analyse the products. We'd each been given three full-size products from the new Nectar de Roses line: Gélée Fraîche Désaltérante (a light moisturiser), Eau Fraîche Micellaire (a 3-in-1 cleanser, toner and makeup remover), and the standard Nectar de Roses (a moisturiser for drier skin types). All are worth roughly €20 each and are completely organic.

The product that appealed most to me was the Eau Fraîche Micellaire, even if I didn't fully understand what 'micelles' actually are or what they in fact do. (It turns out, science buffs, that they're molecules diffused within a liquid that keeps them all together. There are two types, water-in-oil and oil-in-water, of which the Eau Fraîche Micellaire appears to be the latter. This creates a soapy solution which allows lipids and vitamins A, D, E and K to be retained - always handy for more youthful and less dry-looking skin!) In any case, a 3-in-1 product which can help save time, money and space, particularly when travelling, is always a plus.

I've also been testing the light moisturiser, which has a heavenly fragrant smell and seems to absorb with ease. The heavier moisturiser will be sent to my auntie, who has drier (and - sorry - older!) skin, for testing. More detailed assessments of these products will therefore be available shortly.

The Nectar de Roses range allegedly provides a full three-step regime no matter what your skin type. Firstly, you need to clean your skin - with the 3-in-1 product mentioned above if you have oily skin, or with their cream cleanser and makeup remover if your skin is dry. You then tone, either using rose flower water or rose oil. Finally, hydration is provided through the two moisturisers I already talked about.

Ultimately, I left the event with an excellent impression of the brand and its products, which are clearly crafted with care and attention. This care and attention is evidently also lavished on its bloggers, in the hope of providing the most positive launch possible. Even if I don't end up using Melvita's rose range long-term, their other products for oily and acne-prone skin, especially the anti-blemish roll-on and their tinted healing concealer, look very tempting too. As do all the cakes and biscuits and sweets that I ate at the launch. (Note to self: drag husband to said patisserie for tea on Saturday.)

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