No7 Match Made Concealer

RRP: £7.50
# of shades available: 17

--What does the promo say?--
"No7 Match Made Concealer hides everything from blemishes to age spots, uniquely matched to your skin tone using No7 Match Made. Find your perfect concealer match with our new Match Made Concealer Sticks. Flaws, blemishes and age spots are erased in an instant, leaving you with a beautifully even skin tone. The easy-to-apply formulation lasts all day to keep your skin shine free and flawless. Up to 16 hours' wear. Now available in 17 skin-true shades."

--Packaging--
The ergonomically-designed tube incorporates a slight curvature, and its cool white colour evokes peace and snow on the approach to Christmas. The lid stays on securely, which is always handy. However, it could do with coming with a small concealer brush, as there is quite a lot left in the tube even when you can't twist up any more.

--Application--
Apply straight from the tube, or use a concealer brush (or even your fingers!) if preferred. I'd recommend applying after foundation, but before powder, to maximise coverage.

--Appearance--
Even though I hadn't been able to get to a Boots store to try the Match Made service (which scans an area of your face using a machine to match your skin tone to the best concealer shade for you), the shade I was sent worked brilliantly for me. It's really excellent to see that Boots are finally beginning to widen the number of shades they offer in order to appeal to as many people as possible. Coverage is quite good, too.

--Texture and consistency--
Creamy, blendable and soft, but still durable. While not quite as heavy-duty as something like Benefit's Boi-ing for example, it's still reliable and puts in a good performance.

--Longevity--
It lasts quite a long time on the face, so repeated applications throughout the day are not required. However, its soft consistency does mean that a fair amount of concealer does come off the stick with each application, so one tube itself does not last long (although that probably depends on the number of blemishes you're looking to cover, too).

--Value for money--
This is a good concealer that comes in an encouraging number of shades. However, my tube only lasted about a month, and for £7.50 I might have hoped that it would last a bit longer - after all, £90 a year on concealer is quite a lot.

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