RRP: from £2.99 (travel size) to £13.99 (250ml)
--What does the promo say?--
"Do you want to say goodbye to bad hair days and have great looking hair every day? Mashooq's Deep Penetrating Oil is truly versatile and can be used for deep conditioning hair, protecting against heat and chemicals and to treat dry scalps. With regular use it will leave your hair baby soft, easier to manage and style with improved shine. Our Magic Oil is a unique blend of six natural oils - coconut, sweet almond, olive, sunflower, palm and wheat germ - packed full of vitamins and other nutrients to feed and protect your hair. It is suited to all hair types. Mashooq moisturises porous hair and is especially good for Afro-Caribbean hair that needs extra hydration. It also repairs and strengthens brittle hair that breaks easily or hair that has been damaged by heat from dryers, straighteners and curlers. Unlike other oils that coat the hair, Mashooq penetrates into the hair creating a protective screen allowing colours, perms and bleaches to work efficiently without risk of damage to the hair and scalp. For many years it was a secret among professional hairdressers and colourists as it enhances the colouring process while protecting the hair."
The yellow label on the bottle is bright and unusual, reflecting the sunflower oil that the product contains. However, I'd prefer a pump action bottle, as the screw top means you can't as easily control the amount of oil dispensed.
Apply to the hair, concentrating on the tips. Then wrap in a towel and ideally leave the oil in overnight. In the morning, wash out with shampoo as normal (although perhaps shampoo and rinse twice to ensure that all oil is out). You can then dry and style your hair as you usually would. It's also noted by Mashooq that you can also use the oil to hair after it has been washed to make it easier to style - although I personally wouldn't do this as it's so easy to use too much, whereas at least with an overnight treatment you can ensure that it has all been washed out.
A clear oil which leaves no visible residue in the hair after washing it out.
Nothing particularly detectable (perhaps disappointing given the sweet almond oil and coconut oil that this contains). The sunflower oil probably works to create a neutral olfactory effect.
--Texture and consistency--
Just like the sorts of oils you would use for cooking: slick and lissome. However, as mentioned above, shampooing and rinsing twice is enough to get it out of your hair after an overnight treatment.
--Effects on the hair--
Hair feels smooth, volumised and restored. You can also go a little longer before needing to shampoo again, as the hair feels nourished enough by the oil in the product to not overcompensate by beginning to produce its own oil again.
--Value for money--
While you could of course make your own mixture for less, using oils from supermarkets and health food stores, this is naturally more convenient and is actually not terribly expensive given both this convenience factor and the revitalising results for your hair. Equally, not much is needed each time, meaning that even a travel size bottle will give you enough oil for at least 5 treatments. I was sent mine for free by Mashooq's PR, but would definitely buy again with my own money. It beats many commercial conditioners both in terms of the purity of the ingredients it contains and the effects on your hair. Thanks, Mashooq!
Hair Serum, £12.99 for 100ml
Calm, Relax, Revive Massage Oils Set, £12.50