Bobbi Brown Long Wear Gel Eyeliner

RRP: £13.50/3g
# of shades available: 15

--What does the promo say?--
"AWARD WINNER! "Best Beauty Buy", In Style Magazine (March 2007 issue). This innovative eyeliner offers the precision of liquid liner and the ease of a gel-based formula. Long-wearing, water-resistant colour can be used to create subtle to dramatic looks."

--Packaging--
The pot is teeny tiny. Unless you have ridiculously huge hands, you'll probably get an idea of the size if you curl the tips of your index finger and thumb of your hand round to meet one another in a circle. The screw-top lid is black and the glass pot itself is opaque, with the name of the product printed on it in elegant black capitals. It's a very nice-looking, professional-looking products that doesn't take up too much space.

--Application--
Now, this can be applied several ways, but first and foremost, no matter how you're planning on applying it, you undoubtedly need a proper liner brush. Any other kind of eye brush simply isn't going to cut it (believe me, I tried). Once you have said brush, you can apply it above the top lashes only, above the top lashes + the top lash waterline, bottom lash waterline, or top lashes + bottom lash waterline. It really is incredibly versatile - a lot of liners are unsuitable for top lashes and the waterlines (liquid liner HURTS if you try and apply it to your waterline, not to mention that it just slides off; pencil is OK for both but slides off the waterline after a time and it can be difficult to get an even line on the top lashes as the pencil can drag across the skin). The only thing this product would benefit from would be an instructional leaflet, like the Yria eyeshadow has, as gel eyeliner is not something that's particularly well-known.

--Appearance--
You can make this eyeliner say whatever you want - if you want an everyday look, something seductive or something for a party, this eyeliner can do it. You can get an excellent line on the top lashes and on the waterline too. The range of colours also surpasses the majority of eyeliners, ranging from browns and blacks to blues, greens and purples.

--Texture--
It has the smoothness of a liquid liner without the runniness. Ingenious! It's also very easily blendable if you want a sort of fuzzy line.

--Sensation--
Very good for sensitive eyes and for contact-lens wearers - there's no tingling, stinging or any otherwise discomfort.

--Longevity--
It lasts as long as you want it to - sometimes too long. After applying it to my top waterline, I found it difficult to remove without hurting my eyes and I still found traces of it the next day.

--Value for money--
Fabulous - it's clearly a very high-quality product that requires little to be used per application. Does it do what it says it does? Longwear - check. Precision - check. Ease - you betcha. This product gives me such a positive impression of the brand as a whole that I'll definitely be revisiting my local Bobbi Brown counter. (To read about the rest of my Bobbi Brown experience, please click here. Note that my LJ doesn't accept anon comments :) )

perfect partners
Bobbi Brown Ultra Fine Eyeliner Brush, £17.00
Bobbi Brown Long Wear Cream Shadow, £16.00/3.5g