Dior J'Adore

RRP: £34.10 for 50ml @ www.strawberrynet.com

--What does the promo say?--
"Joyful and radiant, the eau de toilette exhibits a sparkling new freshness while retaining the J'adore olfactory signature. It may have a strong family resemblance, but also has its own identity: the reworked proportions of the floral bouquet give it an ultra-feminine touch. The new transparent bottle for the eau de toilette is now taller and slimmer. A spiral ring of gold, the symbolic colour of the legendary J'adore fragrance and a sign of excellence, wraps around the precious amphora. In this new version, the subtle gold reflections of the fragrance are mirrored in the crystal glow of of the pearl-shaped stopper. Also available in 100ml."

--Packaging--
A simple but beautiful bottle, with a gold aura to it. The golden spring is unusual and distinctive while not being too fussy, and all in all this is a very attractive bottle to have on your dressing table.

--Application--
Remove the pearline stopper and just spray wherever desired.

--Scent--
I thought this was a little too citrusy and even perhaps slightly bitter-smelling when I first sprayed it on, but as it dried the smell became far more beautiful - floral, yet modern. Sadly, it was also quite weak - while on the upside it doesn't mean the people around you will choke on an overly strong scent, on the downside it means that in order for anyone to smell it they'd have to get very close to you (perhaps this is the point?).

--Longevity--
Not great at all - a shame given how lovely the scent is.

--Value for money--
The fragrance fades very fast and needs to be topped up every few hours - a shame when you consider how much you pay for a bottle. For that sort of price you really do expect a bit more mileage from a product. I personally prefer perfumes that last a little longer (Cacharel and J-Lo spring to mind as excellent examples that are cheaper than J'adore as well!), and I wouldn't consider buying this unless Dior could get their act together and make the fragrance a little more long-lasting.