RRP: £7.99
no. of shades available: 12
--What does the promo say?--
"Enjoy irresistibly natural looking lip colours with Color Riche Made For Me Naturals, a new range of illuminating nude lipsticks created by James Kaliardos. Offering dazzling definition and complementary shades, you're sure to find one that suits you perfectly."
--Packaging--
A nice gold-coloured lipstick package that doesn't peel off after a while like some gold/silver effects do.
--Application--
As usual - pull off the lid, twist up, and apply the lipstick to your lips either direct from the stick or using a lip brush.
--Appearance--
The appearance of this lipstick sort of falls halfway between shiny and matte, without any shimmer or glitter. The lipstick definitely lives up to its promise of a) looking natural and b) being in keeping with your skin tone and hair colour. They are possibly the nicest lipsticks I've ever worn in that respect.
--Texture--
Very smooth and conditioning.
--Longevity--
Not great - if you've eaten you'll need to apply it again. But then again it never claims to be long-lasting, so I'm happy to make that sacrifice!
--Value for money--
Excellent, given that a good quality lipstick should last months and months. This is also in no way up there with the most expensive lipsticks on the market in terms of price.
--Other comments--
Can I just say, I am LOVING this whole personalisation strategy that L'Oreal has got going on. It not only removes the trial and error element of finding the perfect shade of lipstick, but it also makes the buyer feel that the product has been tailored just for them. The range of shades is excellent and since they've extended the concept to some of their eyeshadows, I'm loving it even more. L'Oreal, you may have just redeemed yourselves.
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