Monday, 1 October 2007

Avon Daring Curves Mascara

RRP: £7 (or, at the time of writing, 2 for £10)
no. of shades available: 3

--What does the promo say?--
"Contains an exclusive complex that lifts and curls lashes up to 65%. Holds curl for up to 12 hours."

A black, curvy container with a chunky, slightly curved lid. The brand name is written in small capitals and the mascara name in cursive, both in silver writing.

I'm convinced there's an art to effective mascara application. Unfortunately, I don't seem to have worked out what it is yet. However, application seems rather easier owing to the twisted/curved brush that this mascara uses as its trademark, as it seems to cover the lashes more easily, without multiple applications being needed.

Perfectomundo. No clumps, no lashes clinging together, strong colour.

Smooth with no clots.

This is where this mascara falls down. It slides off easily and leaves you with panda eyes. Fine if you can be arsed to check your mascara every few hours, but disastrous if you can't.

--Value for money--
The twisted brush is a stroke of genius, so I'm tempted to say it's almost worth the £7 for that alone. However, they really need to make the formula more long-lasting. I'd be tempted to try Avon's long-lasting mascara if it also had this magic wand, but beyond that, I'm not sure.

perfect partner
Color Trend Kiss 'n' Go lipstick, £2.50

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