MAC Pigment Shadow for Eyes

RRP: £15.00 for 7.5g
no. of shades available: 26

--What does the promo say?--
"Pigment is a highly concentrated loose colour powder that contains ingredients to help it adhere to the skin. Pigment comes in an excellent range of colours. Use to create a subtle wash of colour or an intense effect. Pigment does not streak or cake, is easy to blend and long-lasting."

--Packaging--
The pigment comes in a small, transparent pot with a black screw-top lid (all made of plastic). The MAC logo graces the front of the pot in sophisticated black lettering. The pot is easy to open and close, and doesn't leak.

--Application--
You will need to purchase an eyeshadow brush (or sponge, it doesn't matter) for this. Dip the tip of the brush/sponge into the pigment and either apply all over the eyelid, or follow the line of the top lashes and then smudge outwards (either with water or without). This was all very easy to do as the powder is so finely pigmented - it doesn't fall off your eyelids or the brush while you're trying to apply it, so there's no wastage and no mess.

--Texture--
A very fine, shimmery powder. I think all of the MAC pigments have some sort of shimmer or pearlescence to them. On the eyelids the powder feels very smooth and non-irritating.

--Appearance--
While this could so easily look over the top, it really doesn't. With the smoky grey, brown and black shades, you can create smoky eyes with ease without looking like you've been in a fight.

--Longevity--
Utterly perfect. I haven't attempted it without a primer, but with my usual combination of eye cream + primer before the application of the shadow, it lasted all day.

--Value for money--
Not very much of the product is needed to create the desired effects, so I'm guessing one pot of this would go a long way. I bought mine as part of a sample deal on ebay, whereby I got to try 5 colours for £6. However, I would undoubtedly shell out full price for this excellent, high-quality product. This is now officially my favourite eye shadow brand, closely followed by Bobbi Brown.