Purity Anti-Ageing Serum and Mask

RRP: £8.99

--What does the promo say?--
"A powerful boost to your skin's natural processes. Cranberry seed oil with Omega 3, 6 and 9 assists in moisture retention. Rose water helps to tone the skin, and vitamin E acts as an antioxidant. This combination is designed to improve and protect the health of the skin. Product ingredients: water; sweet almond oil to soften, moisturise and condition skin membranes; aloe vera to soften the skin; rose water to tone the skin; vitamin E to act as an antioxidant; and cranberry seed to give Omega 3,6 and 9."

--Packaging--
The usual purple and white concept of this line is enlivened by a little red writing this time, presumably to express the presence of cranberry seed. I like it. Plastic pot with plastic screw-top lid.

--Application--
As a serum, just rub a few drops into the skin before moisturising. For use as a mask, layer it up liberally onto clean, dry skin. Leave to dry for 5-10 minutes and then wash off.

--Appearance--
A translucent white gel-like substance that dries clear on the skin when used as a mask.

--Scent--
No discernible scent.

--Texture/consistency--
In its immediate form, it's just like a normal gel. Not sticky or lumpy. On the skin, however, when being used as a mask, it dries quickly to be quite hard and prone to crack (not that this is a problem, of course - that just tells you it's time to wash it off!). Strangely as I imagine rubbing egg white onto your skin would be like.

--Effects on skin--
As someone who is a mere 23 years in age, I can't really comment on the anti-ageing element. Perhaps if they brought out an eye cream...?
However, as a mask, this product performs impressively well, retexturing and smoothening skin to an impressive degree.

--Value for money--
This is a high-performance face mask for the money paid; it's also great for city slickers with not much time on their hands, as this has a really quick drying time too. If the serum works well, then so much the better - at half the price of No7's Protect and Perfect, you don't have much to lose in the first place.

perfect partner
Purity Organic Skincare Anti-ageing Moisturiser, £7.99