--What does the promo say?--
"Dove Natural Touch Dead Sea Minerals Roll-On 50ml is a anti-perspirant, anti-transpirant deodorant that gives up to 48 hours protection. Our only formulation with Dead Sea Minerals that helps keep your underarms moisturised, odour free and dry all day. 0% alcohol and with dead sea minerals renowned for natural skin moisturisation."
While the whites and pastels used for this roll-on package are fairly endemic in the deodorant market, the Dead Sea minerals image and silver dove help it to stand out more on the shelf. The package is able to stand alone next to the sink or wherever you want to keep it, with the roller ball pointing down so that gravity helps the deodorant along, keeping the ball constantly lubricated (no constantly running the ball over your skin just to get a tiny amount of deodorant out!). The only criticism with this is that at times excess liquid can gather at the edges of the ball, so just be sure to wipe under your arms with the excess first.
Roll over clean dry skin and allow to dry for a few minutes before getting dressed.
A white translucent gel-cream which dries invisibly on skin. I did experience a couple of white marks on clothes while dressing (boo hiss) but I suspect I was not patient enough.
Clean, fresh - but funnily enough, not too salty.
--Texture and consistency--
Absorbs quickly into skin and is creamy yet light. The liquid keeps cool well and so is refreshing too. No irritation was experienced during use of this product.
I experienced a little more wetness with this deodorant than I did with Sure's newest deodorant (tested in March). However, this was not too serious or visible (just slightly uncomfortable!) and it still seemed to prevent body odour effectively in spite of this, which is more important for me. So the claim that this deodorant "keeps you dry all day" perhaps doesn't stand up fully - but then again I have suffered from hyperhydrosis all my life, so I'm always going to be a tougher nut to crack and I'm sure most people won't have this issue. Underarms did feel moisturised though and as mentioned body odour is definitely prevented.
--Value for money--
This is over 50% less money than the Sure deodorant tested, so I am perhaps a little more predisposed towards it in this regard. One roller ball seems to last a long time, and the deodorant is mostly effective, so I would definitely consider purchasing from the brand again - even if as a hyperhydrosis sufferer I went for one of their heavier-duty lines, such as their Maximum Protection range (including their new and equally appealing Go Fresh scents).
Dove Anti-Perspirant Natural Touch Spray, from £2.49