# of shades available: 14
--What does the promo say?--
"Stay Perfect Superlight Foundation offers non-stop complexion perfection with a barely there feel.
can now achieve a naturally flawless look which will stay looking
perfect for up to 24 hours, and with a texture so light you’ll forget
you’re even wearing it."
The brown square bottle is retro and original, meaning it should stand out on the shelf when it's released on January 22nd, 2014. The white text really pops out from the squeezy bottle and is kept minimal, meaning you get the information you need to know in seconds. Furthermore, the nozzle is nicely tapered, meaning it's user-friendly and leads to little wastage.
A little goes a long way with this. Try a penny-sized amount for starters and then go from there, applying to clean dry skin using your fingers.
The shade I was sent by No7's PR was unfortunately not a great match for me, so on that score it could have been a few shades lighter. However, with 14 available I'm confident I would find one to suit me. Coverage is medium, meaning that concealer and/or powder may be required afterwards for some people.
Nothing too strong, but slightly clay-like, if anything.
--Texture and consistency--
Dries powder-light - as promised, there's no heaviness or stickiness. It also blends well and doesn't seem to clog the skin. It is slightly runny, though, which may bother some people.
Nothing remarkable to report; no better or worse than any other foundation.
--Value for money--
I was sent mine for free by No7's PR, so didn't pay, but in truth, I'd be hesitant to pay £14.50. While the texture once applied is pleasing, it doesn't provide enough coverage for me. I can also never resist comparing brand price points and I can't help but wonder who would pay £14.50 for a No7 foundation when you can get BareMinerals or Amie mineral foundation for the same price. In fairness, No7 is not the only high street makeup brand guilty of this price inflation - others, such as L'Oréal, are also at it. In my view, they need to be less cocky with their pricing, otherwise consumers will just walk away from what is otherwise a perfectly reasonable product.
No7 Perfect Light Loose Powder, £10.50
No7 Beautifully Matte Makeup Base, £10.50 (basically this, rebranded: http://tinyurl.com/kyha79c)
No7 Match Made Concealer, £7.50
No7 Natural Blush Tint Powder, £8