--What does the promo say?--
"Inspired by our iconic cleansing oils, this revolutionary facial cleanser purifies skin without stripping valuable moisture. Cleansing oil-in-gel gently removes makeup and impurities leaving skin refreshed, clarified and soft. The new fluid gel texture can be used with dry or wet hands. The eco-conception formula is gentle to skin and the environment."
The bright green packaging is really vibrant and unusual, and emphasises the inclusion of bamboo, as well as the green tea scent. The flip-top lid is sturdy and practical, and the tube doesn't overwhelm you with information, giving you all that's necessary in a minimalist manner.
As mentioned, you can use this in dry or wet hands, rubbing it over your face before wiping off (with a flannel, tissue, or whatever your preferred apparatus is).
A translucent white gel which leaves no visible residue on the skin.
Some reviewers criticise the green tea scent for being too strong, but at this end it just seems fresh and neutral - not overly masculine or feminine, or enough to interfere with any perfume you're wearing.
--Texture and consistency--
Doesn't foam up at all, which comes as a surprise to anyone used to a foaming cleanser. However, it's a good surprise, and the peace of mind that comes with knowing your cleanser doesn't contain SLS is satisfying too. Glides over the skin and rinses off easily.
--Effects on the skin--
Not sure how it does it, as the medicinal effects of bamboo are hotly disputed, and the green tea is present only as a scent rather than as a raw ingredient, but somehow skin seemed balanced, clarified, less red, and less stressed. Fab.
--Value for money--
£24 is not cheap, I grant you. And don't expect to get a discount either: Shu Uemura controls its distribution very tightly and I don't think reductions are part of their business strategy. But it's so effective, and you need to use so little each time to get a good result, that I would probably pay for it again. If only they made a toner and moisturiser to go with it too!