|even in the 1920s they were at it|
But how influential are beauty blogs in particular on people's purchases? Warwick Business School researcher Marianne Johnsen wants to hear from you regarding your views on the trustworthiness of the beauty blogs that you read - and all it takes is your participation in a short survey. How far do you consult beauty blogs before making a purchase? Do you really feel that beauty bloggers are more informed than the average consumer? For how long can beauty bloggers compete against the many other sources of opinion out there? Marianne wants to know. Just a few clicks and you'll be on the way to finding out scientifically how far beauty blogs can be considered trustworthy resources when it comes to making online purchases. Naturally, the results will be shared with you as soon as they are published.
This is a subject which has hitherto only been studied in Asia - and as they're already ahead of the pack when it comes to BB creams and so forth, it could be a good time to participate in this innovative research by following in their footsteps. If beauty bloggers are really found to be trustworthy and influential, that could affect brands' future tactics in marketing products to the public - which, in turn, affects the products you buy and how you buy them. Decisions indeed!