# of shades available: 2 (black and dark brown)
purchase from http://ukmotives.shop.com
--What does the promo say?--
"Intense lashes are a must with any look,
day or night. Maximise the length and curl of your lashes with our
smudge-free formula. The push-up bra for your lashes, Motives Lustrafy
Mascara lifts your lashes without the hassle of an eyelash curler.
Lustrafy will give you incredible, eye-catching lashes with excellent
definition and all day staying power. Hypoallergenic. Fortified with panthenol."
To be honest, totally unremarkable, despite the glamorous colour scheme: many brands have this sort of appearance and I can't say it would stand out on the shelf. It's also a pretty small tube, meaning some people might feel a little disappointed by their £14 spend. On the flip side, though, this dinky size makes it perfect for travel. Quality, not quantity, friends.
Proceed as usual: look up to do your lower lashes and down (as far as possible) to do your upper lashes. For a more full-on look, give each row of lashes one coat of mascara only, and then go back round to do them again, rather than repeatedly coating each row, otherwise you risk your lashes clumping together (this is a general mascara application tip, not specific to Motives mascara).
Beautiful, long, glamorous and doll-like. In short: WOW.
--Texture and consistency--
Perfectly smooth and clump-free right from the first use. Some mascaras are too wet when new and clump too easily; not the case here at all.
The only flaw with this mascara is that it is difficult to remove. Go round twice with your makeup remover, or be prepared to wake up with panda eyes in the morning.
--Value for money--
While £14 initially seems like a lot, this is the best-quality mascara I've used in ages. Maybe even ever. I've had worse results from Lancome, quite frankly. This costs the same as big brands such as MAC, Rituals, and Urban Decay, but despite being less well-known, that doesn't matter a jot, because it's just as good. Definitely a contender to fight with the best of them; I would without doubt repurchase.
Pressed Eye Shadow, £12
Khol Eyeliner, £12.50
False Eyelashes, £5.50
Eye Base, £12
Essential Brow Kit, £24