--What does the promo say?--
"Limited-edition Beauty That Counts®Mary Kay® Creme Lipstick, in the shade One Woman Can™, celebrates Mary Kay’s 50th anniversary as the creme lipstick that gives back. Berry-pink shade looks great on everyone. Long-wearing, stay-true formula glides on easily. Helps protect lips with antioxidants. Provides instant moisture."
The pale gold tube is fairly standard, in all honesty. Something at least partly transparent would be better so that the beautiful swirls of lipstick could be seen more immediately. However, it does the job, with the lid remaining secure.
Apply straight from the tube or using a lip brush to clean dry lips. For a subtler look, apply just to the bottom lip before pressing together with the top lip for a paler result. Two dots of lipstick on each lip, and then blending, will do the same thing.
Depending on which side of the lipstick you get more of when applying, results can vary from a darker berry to a brighter fuschia. The latter may be a bit full-on for some, so I'd recommend blotting for a more muted effect as mentioned above. Nonetheless, both colours in the stick should suit just about everyone.
--Texture and consistency--
Beautifully smooth and soft thanks to the oodles of natural waxes and oils this contains. Lipstick's come a long way from those very drying days.
About the same as most modern lippies, to be honest - although longer than you'd expect perhaps for something that glides on so smoothly and has so few artificial additives.
--Value for money--
This is a high-quality product that uses ingredients straight from nature, and its price tag of £13 competes favourably with lipsticks from brands with similar ideologies (Aveda, Origins and Bare Escentuals charge the same for their lip colours in department stores). With that in mind, I'd buy again once my free lippy from Mary Kay's lovely PR people has run out :)
TimeWise Age-Fighting Lip Primer, £16
Satin Lips Set, £19
Retractable Lip Brush, £2