Saturday, 21 November 2009

Elemental Beauty Mineral Blusher

RRP: £6.99 for 5-6g; £3.99 for 1.5-2.5g
# of shades available: 10

--About the brand--
"At Elemental Beauty we are passionate about mineral makeup and its beneficial properties to your skin. Our goal is to bring more affordable mineral makeup to women in the UK and Europe, but, we do ship worldwide. We want to offer a healthy alternative to the conventional high street brands of makeup through our hand crafted range of mineral cosmetics. As our makeup is designed with the best health of your skin in mind, we do not use Talc, Bismuth Oxychloride or fillers in any of our makeup. We are a manufacturer so all our products truly are hand crafted and we can offer a bespoke service creating tailor made colours exclusively for you. If you are finding it difficult to get the shade you want please contact us and we will be delighted to make something especially for you. We want to preserve our planet, so our choice of packaging is easily recyclable and pretty and practical enough for you to hopefully re-use rather than throw away. So, please continue the good work. Our gorgeous jute gift bags are stylish and practical - they can even be re-used as a cute handbag! Our love for animals means that we could never test our products on them.... All our products are tested on humans (consenting of course!) and made from natural ingredients approved for cosmetic use."

--What does the promo say?--
"Mineral makeup is so much more than mineral foundation on its own. Our Mineral blushers, mineral bronzers and mineral highlighters can be used however you like to add colour and definition to your face. They can also be used as eyeshadows or mixed with your mineral foundation or finishing powders to give endless different looks.

Ingredients: Sericite Mica, Zinc Oxide, Iron Oxides, Mica, may contain Ultramarine."

Even the sample products (which I was kindly sent for free by Elemental Beauty) are beautifully packaged (lab samples are often sent out in very plain packaging which is nothing like the finished product) - my tiny foundation samples were held together in a cute chiffony bag and the blusher, concealer and eyeshadow were all housed in separate screw-top white plastic pots, with lids bearing a see-through window and the Elemental Beauty logo, all presented in a white box with pink ribbon. The flower logo is a really nice idea to sum up the notion of natural beauty and it's always good to be able to see the product through the lid. The only two (minor!) criticisms I'd make are that the tray that comes inside the pot is engraved with dents, which means that the minerals collect inside them and serve no practical purpose there, as it's quite messy to try and get them out (a smooth tray would be better for use as a palette). I also don't especially like the font used on the lids of the products for the company logo; I much prefer the font used on the website. Nevertheless, neither of these issues cause any real problems.

Elemental Beauty gives some application tips on its website, but you can just tip some of the blusher into the lid of its pot, work some of the mineral powder into a blusher brush, and sweep over cheeks, gradually building up the layers.

The shade I was sent - Candy Floss - is undoubtedly the most natural-looking blusher shade I have ever used, and the easiest to make look 'balanced' on the skin. No clown moments with this one. Doesn't look too heavy or obviously powdery; looks seamlessly blended with skin tone rather than sitting on top.

--Texture and consistency--
Powdery and light; not cloying or irritating.

Not fantastic; will not last five hours. Expect to reapply once or twice during the day.

--Value for money--
I don't think anyone can complain much at a maximum of £6.99 a jar. While you can get cheaper blushers (by Bourjois, Max Factor, Rimmel and Maybelline to name just a few), many are more expensive, and they may not all produce such a flattering colour and such kindness to your skin as this does. An excellent buy.

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