Monday, 10 September 2007

Estée Lauder Projectionist High Definition Volume Mascara

RRP: £17.00/8ml
# of shades available: 4

--What does the promo say?--
"High drama for every single lash. Now you can project thicker, longer, more defined and lustrous lashes that highlight your beautiful eyes. VolumAire™ formula creates weightless volume and sharp definition that resists clumping. Hollow spherical polymers act like inflated balloons that volumise and lift. ProDefinition Brush™ draws out even tiny lashes with infinite precision and separation control. Lets you lavish attention on every single lash, every single day. Blends two kinds of fibres: hollow fibres to hold formula, plus solid rigid fibres to comb it through and separate. Pearl pigments mimic the lustre and colour of natural hair for a lustrous, healthy look."

As with all Estée Lauder products, it's a nice-looking thing - dark blue tube with various gold and silver embellishments.

Now, I gather how you apply mascara affects its appearance as much as the formula of the mascara itself (and the brush it comes with). However, makeup companies deliberately choose not to tell you this, preferring to try and convince us that their mascara alone will give you perfect lashes, regardless of if you apply it perfectly or sort of poke at your lashes with the wand. So I choose my usual technique, stroking through the lashes gently and sort of zig-zagging the brush towards the end to help separate the lashes, repeating as necessary until I've built up the effect I'm after.

It defines and volumises the lashes quite successfully, with the effects being noticeable immediately. The colour is also quite definite - sometimes you can barely tell if a mascara is black, dark brown or navy blue, but you can definitely see what you've got with this.

Estée Lauder seems to have hit on a very fine formula with this - there are no clumps and it gives you the flexibility to build it up to your needs. It's very fine and smooth so if you want to just put on one coat for daywear or five for nightwear, you can without your lashes looking unnatural.

Despite not being marketed as waterproof, I've got no complaints about this one. It also dries very quickly so it doesn't smudge your upper lids or the area just under the lower waterline like other mascaras.

No stinging or tingling feeling, so good for those of you with sensitive eyes.

--Value for money--
This mascara seems to last a very long time without drying up, so that's certainly a thumbs-up on the value front. However, despite the fineness of the formula, I really noticed very little difference between this and other mascaras. It just doesn't have the wow factor for me, and I'm starting to wonder if there really is such a thing as far as mascara goes, or if the mascara really is only as good as the person applying it.

perfect partners
Estée Lauder Artist's Eye Pencil, £14.00
Estée Lauder Clear Lash Primer Plus, £15.00

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