Monday, 5 March 2012

Celebrity 'steppers' go crazy during Fairtrade Fortnight


It can be hard at times to truly stick to the Fairtrade philosophy all the time; no matter how smug you feel when you buy something off People Tree, there's always going to be that time when you can't resist that bargain lipstick from Maybelline. Celebrities are going to even greater lengths this Fairtrade Fortnight (27 February to 11 March 2012) to raise awareness, with luminaries including Louisa Lytton, Alistair McGowan and Simon Webb all starring in Youtube videos to encourage others to take steps to go Fairtrade.

Through the ‘Take A Step for Fairtrade’ campaign, the Fairtrade Foundation wants to see more individuals and businesses buying and selling Fairtrade products in the UK, The public are being asked to think about what they can do every day, every week or every month throughout 2012 and take a step to make a difference to the lives of farmers in the developing world who produce the products they buy.
With Fairtrade every step counts. In celebration of International Women's Day (March 8th), for example, L'Occitane have released a fund-raising, Fairtrade soap as part of a development partnership with a factory in Burkina Faso. The factory has been run entirely by women since 2010 and supports their emancipation - and for just $8 (or £5, or €4.50, depending on where you live!) the shea butter soap can help you feel good, smell good, and help others at the same time.

The more people that support Fairtrade, the more farmers and workers will be able to improve their lives through the better terms of trade it offers. And there's really no excuse on the beauty front: you can buy Fairtrade makeup from sites such as Big Green Smile, Fairtrade clothes from high street retailers such as Oxfam, and Fairtrade jewellery and accessories from sites such as Traidcraft. We all talk the talk, but how many of us actually walk the walk? I know I don't always.

The Fairtrade Foundation encourages everyone to start their journey at, and to check out the rest of the mini-series on the Fairtrade YouTube channel at You won't regret it!

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