Cindy Joseph Boomstick Trio

review by Sarah Cross

RRP: $76 for the trio; $27 separately. Also available in a lipbalm size for $32 (trio) or $12 (separately)

--What does the promo say?—

“In purchasing this product you have joined me in the pro-age revolution.  It is time for every generation of women to wear their age and features proudly. Boom is for women who want to reveal their genuine beauty with an honest and realistic approach. I find women are most attractive when they are taking a joy in living.  Experiencing pleasure revs up a woman’s circulation bringing colour and sheen to her face. Boomsticks create that same colour, glow and radiance in one easy application. Boomsticks are environmentally conscious. No extra-packaging, no animal testing, no parabens or phthalates, made with safe ingredients.

Initially conceived as a range of cosmetics for the mature woman, the Boomstick Trio, consisting of Boomstick Glo, Boomstick Color and Boomstick Glimmer. can be used by women of any age who want to cultivate a natural look.

[Boomstick Glo is] a clear 100% organic moisturiser! It adds a sensual, dewy glow while nurturing your skin.  Seals moisture in and keeps dryness out. A multi-tasking moisture stick you can apply to the delicate skin around your eyes, all over your face, neck and lips. You can even use it on your cuticles and anywhere you want protection, sheen and moisture.

[Boomstick Color] a multi-tasking stick for all your colour needs! Use it as a lipstick, a blush and an eyeshadow. You can apply it anywhere you want sheer, creamy and believable colour, creating a natural, healthy blush to your skin. Boomstick Color is for every skin tone.

[The Boomstick Glimmer is f]or all over lustre and radiance! Tinted the palest champagne, this Boomstick will add a pearlescent shimmer to eyelids, lips, cheekbones, brow bones, shoulders or wherever you want an extra special glimmer to your skin.” ”  

--Packaging--
As the promo states, there is no superfluous packaging. BOOMSTICKS are simple 8g make-up sticks that you swivel to use, like a lipstick. The containers are chubby and white with the colourful BOOM! logo in pink and red. Each stick has a different coloured label on the top so it can be easily identified. Once you take the lid off the stick there is a clear cap for protection inside.

--Appearance--
The Boomstick Glo (the image on the left in the picture above) is a solid, waxy-looking, honey-coloured stick that leaves moisture, no colour, when applied.

The Boomstick Color (in the middle in the above image) looks quite dark red and has a lovely shimmer. It is initially quite dark on the face when applied. Rubbing in accentuates this redness for a while but, once the skin has calmed down, the result is a natural, healthy blush so be patient! Used as a lipstick, it is the perfect shade to enhance your lips without exaggeration.

The Boomstick Glimmer (in the right in the picture above) is a solid stick with a creamy, shimmery, champagne-coloured appearance. It leaves a beautiful iridescent lustre wherever it is applied.

--Application--
A little goes a long way! For the Boomstick Glo, use sweeping strokes across your face, neck and forehead, including the delicate eye area and then spread using your fingertips.

The Boomstick Color can be smoothed over cheeks, forehead and lips for natural colour. It can also be applied lightly outside the corners of eyes then spread using your fingertips.

The Boomstick Glimmer is applied in the same way as for the other Boomsticks but only on areas that you want highlighted. It does not need to be rubbed in. Gently slide the stick all over the eyelids or simply on brow bones, cheekbones and collar bones. It can also add a shimmer to Boom Color on lips (although this will make some of Boom Color come off on your Glimmer stick). I also like to add a touch on my nose and just above the cupid’s bow on my lips.

--Scent--
The Boomstick Glo has only a slight scent of honey that is not invasive or cloying - reflective of its origins in Hawaii, where it is handmade by beekeepers.

I like the fact that this make-up has no strong scent. Some foundations have strong fragrances that clash with one’s chosen perfume. The Boomstick Color is quite neutral by comparison.  

--Texture and consistency--
The solid stick slides smoothly across the skin, leaving just the right amount of moisture. It is not greasy or sticky despite the slight shimmer. You can apply as much or as little as you like.  Good for lips too. No disappointments here!

--Effects on the skin--
The Boomstick Glo leaves a healthy glow on your skin. Skin feels soft and moisturised after application.  A pleasant day moisturiser, this is not a night cream or a ‘heavy duty’ moisturiser. For those with very dry skin, a thicker moisturiser might be needed at night.  

The Boomstick Color goes on easily, is nicely moisturising, and yet stays on well too. The first time I applied it I went for a bike ride and was immediately struck by how fresh and light my skin felt. It really felt as though my skin was ‘breathing’ and taking the oxygen in. Because it is light and not ‘cover-all’ make-up, it does need re-applying if you are going out in the evening. (But who cares? It’s speedy and fun to do!) It should be noted that BOOM COLOR will not cover flaws or spots, so you may wish to use a concealer or a light foundation underneath. There is no SPF included in this make-up because Cindy Joseph is aware of the controversial nature of ingredients used in sun protection and has decided to leave this to her customers’ own discretion.  

The Boomstick Glimmer completes the radiant and alive look. Some youtube reviewers who purchased all three sticks have expressed doubts as to whether they will actually use Glimmer on a daily basis but as far as I am concerned, it is the icing on the cake. To me, it is the essential partner to Boom Color.  

--Value for money--
The Boomstick Glo costs $27. This price compares well with other moisturisers on the market.  Shipping from America (fast, efficient and tracked) needs to be added to this. Their international flat rate shipping charge costs $13.95 and they say it takes between 7 – 15 working days to arrive. My sticks took eight working days to get from America to my home in the South of France.

My husband’s words are worth quoting here. He is not a make-up or marketing expert and has no shares in BOOM!  

“It’s all you need.  It lets YOU shine through.”

So, Cindy Joseph’s philosophy about not covering yourself up under loads of heavy make-up but revealing yourself instead, was clearly achieved by the application of these three products. As far as I am concerned, I am a Boomstick convert and the idea of travelling around New Zealand in a camper van next March with just three Boomsticks and a mascara fills me with glee!  

Cindy Joseph’s ‘pro-age’ philosophy was one of my main reasons for wanting to try the Boomstick Trio. I liked the idea of natural beauty, natural colour, glow and radiance and also the fact that you don’t have to ‘put on your face’ because you already have one! Cosmetic companies are obsessed with ANTI-age, and ANTI-wrinkle and Cindy claims that this is ANTI-US! We should celebrate our age, not be ashamed of it. The fact that all you need are three simple sticks to complete your look is also very appealing. Easy to carry with you and great for travel.

I particularly enjoyed her reference in the aforementioned videos to the Japanese art form ‘kintsugi’, where aged things are even more beautiful. That true beauty ‘reflects the whole of life and the process of growth and change’. What a refreshing thought!

--Customer service--

www.boombycindyjoseph.com

info@boombycindyjoseph.com

facebook.com/boombycindyjoseph

Some shoppers can be reluctant to order online and/or to order from overseas, so this is a topic worth covering. Customer service is speedy, efficient and friendly. Any questions by email are responded to quickly. Packages are tracked every step of the way.

The website is very user-friendly and has videos showing how to apply the make-up and explaining the philosophy behind the products. All ingredients are listed. There is a Facebook page and a blog and you can even join the BOOM CLUB to be notified of special offers and discount codes.

Cindy’s videos “Saturdays with Cindy” and her articles on http://blog.boombycindyjoseph.com cover a range of inspiring topics and include tips for covering undereye circles, ageism in our culture and transforming the way you think about age.

--perfect partners--

Boom Silk, face and body moisturiser (from $27)

Boom Cotton, shine control moisturiser (from $32)

Boom Mask, rejuvenating, cleansing and moisturising mask (from $42)
Boom Nectar, $54
Boom Clean, from $32
Boom Scrub, $45
Boom Calm, $44

No7 Moisture Drench Lipstick

RRP: £9.95
# of shades available: 35

--What does the promo say?--
"Nourish your lips with No7 Moisture Drench Lipstick, this moisturising formulation keeps your lips smooth and soft. Hypo-allergenic. Fragrance free. SPF 15. Intense lip colour. Satin finish."

--Packaging--
An ergonomic tapered design whose lid closes securely. The No7 embossed logo, as well as the black casing, is equally elegant, and the lipstick itself is cut to a curve that sits well on the lips during application.

--Application--
Use the stick itself, or a lip brush to apply colour directly to the lips, taking extra care around the Cupid's bow to ensure neatness.

--Scent--
Fragrance free, as mentioned in the promotional materials. Not overly chemical or waxy either.

--Appearance--
As promised, the finish is satin-like: mostly matte with a slight shine. New shades have also been added for autumn: Honey Bloom, Caramel Silk, and Tawny Rose, which I was sent to test by No7's PR. These new shades are dusky and flattering in appearance; even those that on first glance might appear too dark or bright look far more naturally flushed on the skin.

--Texture and consistency--
As promised, these lipsticks moisturise impressively, making them perfect for autumn and winter, when the colder weather begins to dry out skin.

--Longevity--
Lasts impressively, especially given the product's moisturisation qualities (which can make lipstick fade more quickly). You can eat and drink with this on and still not need to reapply for a while.

--Value for money--
This delivers function and form - i.e., luxury and utility. It's also inexpensive, with value increased further thanks to Boots' frequent special offers on No7 products. Would recommend!

perfect partners
Match Made Concealer, £7.50
Natural Blush Tint Powder, £8.00

Mary Kay Limited Edition One Woman Can Creme Lipstick

RRP: £13

--What does the promo say?--
"Limited-edition Beauty That Counts^®Mary Kay^® Creme Lipstick,  in the shade One Woman Can™, celebrates Mary Kay’s 50th anniversary as the creme lipstick that gives back. Berry-pink shade looks great on everyone. Long-wearing, stay-true formula glides on easily. Helps protect lips with antioxidants. Provides instant moisture."

--Packaging--
The pale gold tube is fairly standard, in all honesty. Something at least partly transparent would be better so that the beautiful swirls of lipstick could be seen more immediately. However, it does the job, with the lid remaining secure.

--Application--
Apply straight from the tube or using a lip brush to clean dry lips. For a subtler look, apply just to the bottom lip before pressing together with the top lip for a paler result. Two dots of lipstick on each lip, and then blending, will do the same thing.

--Appearance--
Depending on which side of the lipstick you get more of when applying, results can vary from a darker berry to a brighter fuschia. The latter may be a bit full-on for some, so I'd recommend blotting for a more muted effect as mentioned above. Nonetheless, both colours in the stick should suit just about everyone. 

--Texture and consistency--
Beautifully smooth and soft thanks to the oodles of natural waxes and oils this contains. Lipstick's come a long way from those very drying days.

--Longevity--
About the same as most modern lippies, to be honest - although longer than you'd expect perhaps for something that glides on so smoothly and has so few artificial additives.

--Value for money--
This is a high-quality product that uses ingredients straight from nature, and its price tag of £13 competes favourably with lipsticks from brands with similar ideologies (Aveda, Origins and Bare Escentuals charge the same for their lip colours in department stores). With that in mind, I'd buy again once my free lippy from Mary Kay's lovely PR people has run out :)

perfect partners
TimeWise Age-Fighting Lip Primer, £16
Satin Lips Set, £19
Retractable Lip Brush, £2

Louis Marcel Crystal Gel Body Wax Strips

RRP: £6.18/20 strips
retails at HealthCounter and Fragrance Direct; also available on eBay

--What does the promo say?--
"Louis Marcel Crystal Gel Strip Wax is a salon style cold wax like treatment for use at home, in safe, easy and ready to use pre-coated strips. Unwanted hair is removed down to and including roots, so regrowth does not normally occur for up to six weeks, and hair regrowth will appear finer and less obvious."

--Packaging--
The wax strips are transparent, showing a pale pink translucent wax ready for use on the strips. The pink and white cardboard box also contains a sachets of oil to remove excess wax and to soothe the treated area after waxing. Much is made on the box of the product's floral ingredients thanks to the large pink flower motif - among the ingredients are camellia, rosemary and geranium.

--Application--
Rub the strips between your hands briefly to warm the wax. Peel the strips apart before laying one down on the skin in the direction of the hair growth. Holding the skin taut, pull the strip off quickly against the direction of the hair growth. The strip can be used repeatedly until it is no longer effective (although I personally didn't fancy trying this, as what comes out on a wax strip always looks so gross!). This is all pretty easy and even relatively painless (although I have pretty low sensitivity when it comes to waxing the armpit area, so this will probably vary between individuals) :)

--Appearance--
The nice thing about the translucent pink wax - apart from looking pretty - is that even if you were to miss getting off all of the excess wax after use, it wouldn't show, as it's practically invisible. The balm oil wipes also don't leave any visible residue on the skin.

--Scent--
Perhaps slightly floral, but nothing too overbearing.

--Texture and consistency--
The wax is non-irritating and skin is left with a smooth, moisturised finish thanks to the combination of the wax ingredients and the balm oil wipes.

--Effects on the skin--
While the wax strips removed an impressive amount, they didn't remove *everything* (ugh, sorry) on the one time through that I used the wax strips. The brand does recommend that hair is 4-5mm long for best results, though, so if you have left it longer than this, or not been patient enough, then it's unsurprising that it would take longer or require the use of more strips to get a perfect result. However, it's really not bad for a home kit (I've used worse) and this could help people to feel much more confident about waxing at home.

--Value for money--
As promised, this is fast and simple to use, as well as being (at least relatively or partially) effective, which is already a good start. However, true value for money will depend on what's on offer in your area, and on your own priorities - I can get my armpits waxed for €4 a time, so an RRP of closer to €8 or €9 a box would require some consideration for me. It would depend how many wax strips I needed to use each time and how I prioritize doing this myself at home vs somebody else doing it for me, faster. You should also shop around, as several websites offer this below the RRP, which naturally increases value for money. Generally, though, a product I would recommend.

perfect partners
Hair Removal Cream for Face and Bikini Line, £4.38 
Hair Removal Mousse, £3