Saturday, 22 November 2008

Franck Provost Hydra Active Shampoo for Dry Hair

RRP: €12

--About the brand--
Provost is arguably France's most reputed chain of hairdressing salons, akin to Toni and Guy in the UK. It also has branches in Brazil, Spain, and India, although it is not yet available in the UK or the US.

--What does the promo say?--
"Gently washes dry, sensitized hair: moisturizes, revitalizes and softens. Micro-molecules of collagen, cystine and pure ceramide III have an extremely moisturizing, high-repair action. Very soft and creamy texture. Hair is full of health and strength."

Easy to use plastic squeezy bottle, with an attractive design (classy silver-effect lid, with three simple pink dots adorning the pearlescent white bottle along with the familiar Provost logo). Product information is displayed clearly on the front of the bottle.

--Usage instructions--
Lather onto wet hair and then rinse. Repeat if desired. Can be used in conjunction with a conditioner or with other Provost products, or can be used alone.

A colourless, slightly runny gel.

No discernible scent.

Excellent in all respects: not viscous or gloopy, sticky or runny. It glides through the hair with ease and there are no problems with rinsing.

--How does your hair feel afterwards?--
Soft and revitalised. While the dryness is not completely gone, for the first few uses this is impressive stuff, and augurs well for improvement over time, especially considering it was tested without a conditioner.

--Value for money--
This is very reasonable for a high-performance, salon-pro product, in addition to the reassurance provided by the brand name. It does not necessarily need to be supported by other products for everyday use; however, if the results are consistently encouraging, I would certainly feel moved to purchase the special treatment products in this range. Thumbs firmly up.

perfect partners
Hydra Active Nourishing Mask, €20
Hydra Active Moisturising Treatment, €18


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