Sunday, 6 March 2011

JML Magic Minerals Lash Extending Mascara

RRP: £9.99

--What does the promo say?--
"For long, luscious, look-at-me lashes. For outrageously full and flirty lashes that will have all eyes on you, Jerome Alexander’s incredible Lash Extending Mascara is your secret weapon. With just one sweep of the wand your lashes will look up to 50% longer and 4 x thicker."

Stylish, classic, Agnes-B style packaging that seems to have been abandoned by makeup brands in recent years in favour of flashier and bolder designs. Sometimes basic really is best and this black and silver design does the job just fine.

Stroke as many layers over lashes as desired to achieve a subtle daytime look or a more dramatic night-time one.

Nothing too strong; there might just be a normal mascara smell in there.

--Texture and consistency--
This is brilliant - I am normally the type of girl who will buy a mascara, open it once, and then leave it in a drawer to dry out a bit for six months due to the formula being just too thick and wet to work with when new. This, though, is perfect from the vey first use, with not a clump in sight. Hoorah!

As you have probably guessed, this makes you look perfect every time, its idiot-proof formula producing fluttery and natural-looking lashes with there being a visible difference in length and separation.

Stays on all day, but comes off easily when you want it to.

--Value for money--
I am truly staggered by the difference in quality between this and the pressed powder from the same line. I would definitely buy this again due to its quality rivalling even top-end brands, and believe the price to be extremely reasonable. A million times better than the Bourjois and L'Oreal mascaras in the same price range and gives the designers with the same price tag (chiefly Clinique and Elizabeth Arden) a run for their money. Would buy again.

perfect partners
Magic Minerals Mineral Powder, £29.99
Magic Minerals Eyeshadow and Lip Kit, £19.99
Magic Minerals Mineral Blusher, £9.99

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