Thursday, 23 May 2013

Inika Mineral Eyeshadow

RRP: £14.50/1.2g
# of shades available: 24
--What does the promo say?--
"INIKA eyeshadows (1.2g) are rich in pigment providing vibrant and opulent colours that last all day. The purity of ingredients means that they are perfect for even the most sensitive eyes. INIKA eyeshadows are multi-purpose and can be used wet or dry as a shadow or eyeliner."

The dinkiness of this pot means it can be easily slid into a purse or pocket - not just a handbag! The screwtop lid keeps everything secure, and for extra protection, there's a plastic layer inside as well, with holes so that you can just shake out the amount that you need into the lid. Hopefully this means that you shouldn't find any of the shadow in your pocket!

The Inika website recommends using a brush, but if you should be caught short, I've found that fingers work just as well - the size of the holes and the security of the plastic lid inside the pot mean that powder doesn't just come rushing out and that you can control application easily. Blend outwards gently for idiot-proof smoky eyes; layer colours for a dazzling metallic rainbow effect; or wet the shadow for use as an eyeliner.

Can be vamped up or subtly played down for the effect that you want; layering the shadow is easy and effective. The shade I had, Burnt Sienna, was given to me at a QVC press day, and would work well for any skin type (although may be less visible on darker skin tones). However, with 24 colours to select from, you're spoilt for choice and will definitely find a hue that suits you.

--Texture and consistency--
Smooth and powdery without sending dust everywhere. The texture is very manageable - easy to manipulate for blending and for application with your fingers.

Definitely lasts all day as promised. Not a crease to be seen! Very impressive.

--Value for money--
I think one pot of this would last you a long time, and given that this literally stays on all day and is made with natural ingredients too, I think the shadow is worth every penny and that the price is an accurate valuation of the product. Would definitely purchase for myself and wholeheartedly recommend to others.

perfect partners
Mineral Mascara, £19
Certified Organic Eyeliner, £13.50
Certified Organic Eye Makeup Remover, £19.95 

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