Saturday, 4 July 2009

Avon Bond Girl 007 Eau de Parfum

RRP: £16 for 50ml

--What does the promo say?--
"Velvety florals, cool freshness and warm woods."

While the box is perhaps a little tacky (silvery, with viewfinder-style swirls), the bottle itself is much better, embodying a womanly figure while still incorporating a James Bond gadgetry-style application point. The half-ring at the top helps rather than hinders application, and the top of the bottle is chunky and impressive. The spritzer works well, and because it's small it's also very targeted (you spray your wrists and it doesn't go all down your skirt or top).

Spray onto pulse points at wrists and behind ears. Another new one I've heard recently is spraying into the hemline of your skirt so that the fragrance may be effectively diffused, but I don't much fancy having to wash out perfume stains.

The liquid is a gorgeous and fashionable coral pink that is invisible when sprayed onto the skin.

While this is perhaps not the most refined scent on the market, it does at least deliver what it promises (which is more than can be said of some other fragrances). Florals? Check. Warm woods? Got it. Cool freshness? Perhaps not as obvious as the other two characteristics, but it is there. The result is a fragrance that not only transcends generations (you can wear it with style, but so can your mum) but is also light enough for summer while still being intense enough for winter. It also fits extremely well with both the celebrity chosen to front it (Gemma Arterton, who starred as Agent Fields in Bond film Quantum of Solace ) as well as with the Bond theme. The packaging and fragrance together make this perfect for the gutsiest of girls as well as the most feminine.

Lasts longer on the neck than on the wrists, but the quality in this area is sadly generally average. Expect to reapply every few hours.

--Value for money--
This fragrance is full of personality, both in terms of its advertising campaign and in terms of the scent itself, so it doesn't surprise me that it's been such a success (Avon are still running it after nearly a year: PRs had word of it last summer, it came out in October 2008, and was a Christmas best seller in that year also). As compared to other commercial perfumes, the price is also right, and the scent matches up to its description, even if the longevity of it falls slightly short for an eau de parfum. As someone who's coveted this ever since she first got wind of it, I'm pleased to have finally got my greasy little mitts on it (though I don't know why I hadn't managed to procure it before now, since it came out when I was still an Avon representative, meaning that I could have had a discount on it!) - it completely fulfils my expectations and continues to fly the Avon flag high.

perfect partners
Avon SpectraColor Lipstick, £10
Avon SpectraLash Mascara, £10

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