Wednesday, 5 August 2009

King of Shaves Woman Azure

RRP: £4.99 for razor and three cartridges

--What does the promo say?--
"Enjoy the “Queen of Shaves” with King of Shaves the UK’s second biggest shaving software brand. Its first ever ‘hybrid synergy’ system razor for women, the Azure is available nationwide in Sainsbury’s stores for just £4.99 (handle plus three cartridges). Combining shaving comfort and performance with elegance and style, the Azure delivers the Queen of Shaves, without the expense of many of its competitors.

The debut of the Azure follows hot on the heels of the continuing success of King of Shaves’ multiple award winning men’s razor, the Azor, which is now available from most major UK retailers. Launching in striking ‘on-trend’ black and gold, the Azure Aura combines shaving comfort and performance via an internationally patented TST (Touch Skin Technology) elastomer skin bumper and pivot system. This allows the Endurium coated, super long-lasting blades to shave at optimum pressure against the skin whilst a larger soft rubber ‘bumper’ helps reduce risk of unwanted nicks and lifts hairs for a smoother shave.

The Azure’s uniquely patented wishbone-shaped head design provides greater visibility when shaving and the ergonomically designed, lightweight handle allows for a superbly comfortable shave which effortlessly follows every contour and curve of the skin.

As with its male counterpart, the Azure demonstrates King of Shaves commitment to the environment. ‘Ecoptimised’ in all stages of manufacture, the handle for the Azure is made in the UK with all packaging minimised and either already recycled or 100% recyclable."

An unusual departure from the usual angularly-shaped razors, without being as large as the ubiquitous Gillette Venus razors. Very feminine and elegantly shaped. It also comes in a useful lightweight box made of thin plastic that houses the little box of razor blades too, although sadly it's not really intended as a travel case as it isn't designed to close once you've opened it the first time.

Lather up the area to be shaved using a shaving foam and then drag the blades against the growth of the hairs before rinsing the razor blades under a stream of water and repeating as necessary.

--Razor-cut potential--
No problems at all - the blades have plenty of grip without being irritating to the skin and the handle makes the razor easily controllable too.

--How does your skin feel afterwards?--
As stated, there is no irritation at all.

--How does your skin look afterwards?--
Pretty good - smooth, clean, no red marks, no cuts.

--Does it de-fuzz adequately?--
Yes. The flexibility of the blade joint means that this even applies to trickier areas such as heels, bikini line and underarms.

I've been using this daily now for at least three weeks and there are still no signs that the blade needs to be changed. I would therefore expect it to last for at least as long as blades usually do, perhaps even slightly longer, so a change will probably required every 6 weeks.

--Value for money--
It's a full three quid cheaper than some of the fancier Gillette razors, and for this it's lightweight, recyclable and effective. Replacement blades are also cheaper than the leading market competitor. It's a very real encouragement to consumers to look beyond the most immediately available option, and with very good reason.

perfect partners
King of Shaves Woman Azure 4 Pack Replacement Blade Cartridges, £4.99
King of Shaves Woman Shaving Gel, £3.99

*available from Sainsbury's and from

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