Thursday, 22 August 2013

ZAO Mascara

RRP: £16.95
# of shades available: 2

--What does the promo say?--
"Mascara is your secret weapon! It enhances your look for every occasion and is designed to give intense colour and volume whilst providing hydration. ZAO mascara reduces the risk of redness and irritation to your eyes. It contains high-quality raw materials Suitable for regular use and sensitive eyes. Combining traditional craftsmanship and modern design, the painted bamboo case emanates sophistication and originality. It is protected by a cotton pouch like a jewel. This beautiful presentation even makes the ZAO product range a perfect gift."

ZAO aren't wrong when they emphasise their beautiful, sustainable bamboo packaging. You wouldn't even want to throw this away when you're done with it. Refillable mascara is probably not a possibility right now, but I hope their other products are refillable.

As normal: apply one thin layer of mascara to each set of lashes. Go back round again, adding a second thin layer (as opposed to just applying one thick layer from the outset) to further define lashes. Not difficult.

Regardless of the shade chosen, this provides a beautifully natural, complementary shade that will suit anyone. Lashes are separated perfectly - better than just about any high street mascara I've seen.

--Texture and consistency--
Wonderfully smooth, without being too liquid or sticky. No clumps whatsoever.

--Value for money--
I know £16.95 seems like a lot of money, even if the packaging is sustainable and elegantly crafted. However, this is basically the perfect product: its price is in line with big brands like Clinique and Laura Mercier, but contains much friendlier ingredients and gives just as good a result (and even better). Even though I was sent mine for free, I would definitely come back to this brand, as the sheer quality of this mascara augurs very well for ZAO's other products.

perfect partners
Cream Eye Shadow, £13.95
Eye Liner, £16.95
Eyebrow Pencil, £9.95

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